Prostart II Exam Review Questions and Answers 2024

What consists of all of the food and services offered by an operation to guests? - Answer-Product service mix The list of steps an operation must take to sell a product or service to a specific market is called a - Answer-marketing plan Which type of marketing plan treats everyone as having the same needs and wants? - Answer-Mass marketing Paying to present or promote an operation's products, services, or identity is called - Answer-advertising The process by which an operation interacts with the community at large is called - Answer-public relations The first step in any marketing plan is to - Answer-research the market The mass mailing of coupons, menus, and advertising about a promotion to guests in a particular area is - Answer-direct mail A packet of information given to media representatives to answer questions they might have about a business or organization is called a - Answer-press kit The way a particular operation looks and feels to guests is part of its - Answer-aesthetic A SWOT analysis focuses on a company's strengths, weaknesses, opportunities, and - Answer-threats The part of a promotional mix that includes face-to-face interaction between staff members and guests is known as - Answer-personal sellingWhich part of a promotional mix makes a concerted effort to connect directly with a certain segment of the market? - Answer-Direct marketing Which type of sales promotion offers limited time reduced prices through specials or coupons? - AnswerSpecial pricing Which type of sales promotion offers small, free tastes of food items? - Answer-samples Which type of menu lists the menu items that are available on a particular day? - Answer-Du jour Sales are initially won or lost through a guest's interaction with an operation's - Answer-menu Which typeof menu offers multiple courses with multiple choices within each course, for a set price? - Answer-Table d'hote What characteristic of an operation often determines the kind of menu that the chefs will be most capable of producing efficiently? - Answer-Physical layout A menu presented on blackboards, whiteboards, or directly on the walls or fixtures of an operation is called a - Answer-menu board A menu that is verbally presented to guests by staff members is called a - Answer-spoken menu The number of times an item is sold in a time period is called the - Answer-sales volume Which menu item classification is both unpopular and unprofitable? - Answer-dog Which pricing method works for a la carte menu items that compromise a meal? - Answer-Contribution margin methodInformed guests, selling products, and creating identity are all functions performed simultaneously by - Answer-the menu Which menu item classification is popular but less profitable? - Answer-plow horse