PRGM TTD Data Decision Making LATEST QUESTIONS & ANSWERS SOLVED 100% CORRECT!

What is the overall goal for Koa AI? - Answer-For traders to be able to exercise judgment over what's happening with AI Which of the following describe a best practice for using data? - Answer-Use your advertiser's first-party data Let AI lookalike model and find new groups of users who look like your converters Which of the following sentences are true? - Answer-AI and humans can do many of the same thing, but they do them in different ways What is a walled garden? - Answer-A company with intrinsic conflicts of interest A company that has some inventory and represents both the buys and the seller The only way to know if your marketing initiatives are winning heats and minds is with more complex data science, where you can actually see the lift. - Answer-True In terms of retargeting, there is no distinction between users within you first-party data pool and how they should be targeted. - Answer-False The open internet describes any inventory that's available to an independent buying platform and is measurable. - Answer-True Which of the following describes why the expressiveness is important? - Answer-It helps you get from many user-targeting opportunities to the right ones that you need It helps you shape bids and gets your target messages in front of the right people It helps you bid more for certain users than others Which of the following are true about power of a unified ID across the open internet? - Answer-It makes the measurement problem of advertising so much better than it's ever been beforeMarkets can look at things holistically Consumers can be targeted with ads that are relevant to them Markets can make data-driven choices Why should buying platforms support forecasting and planning? - Answer-It makes it possible to use data to buy media precisely and eliminate waste You can use these customer insights across your entire marketing plan, not just digital buys Which of the following is deterministic data? - Answer-It describes when we have a login for a particular user Certainty about it can be misguided due to shared devices and logins What is the fundamental way to operate within a data-driven marketplace? - Answer-Let algorithms optimize your audience buying against the things that are working best against your campaign's objectives Why is the concept of identity important? - Answer-It allows you to have a holistic conversation with the consumer across channels and devises It allows you to manage reach It allows you to manage frequency What do we mean when we say "person-based" marketing? - Answer-NOT Only blah blah blah Cost-based metrics are the number of impressions served before returning one desired event, and ratebased metrics are the total cost of returning one desired event. - Answer-False Even though campaign performance will look great, why is the "passing out the flyers at the concert" concept a bad idea? - Answer-The user was already going to take action Showing up means the marketer had already won the user's heart and mind Which of the following are channels? - Answer-VideoIn an open internet, you can use complex data science to measure the effect of every ad on every person. - Answer-True Which of the following answers describe a way that advertisers use offline measurement? - Answer-To tie frequent shopper cards to digital marketing campaigns Well-designed campaigns are conscious of both rate-based and cost-based metrics. - Answer-True Upper-funnel strategies help brands spread awareness to a new audience. - Answer-True What is the purpose of the omnichannel map? - Answer-To make sure that strategies we know will drive performance will still align with the brand's higher-level objectives and current strategies Why is it important to prioritize smart measurement strategies and priorities? - Answer-If you don't, you will lose to your competitors who do prioritize measurement If you don't, you will make bad decisions in your media choices It's perhaps the most central thing for brands and agencies to do in order to move the ball forward toward data-driven marketing Why can it be useful to optimize to a cost-based goal? - Answer-You can drive as many events as possible per dollar spent You can pay a different price for each attribute (through bid factors) to maximize ROI You can see whether or not the cost of earning the customer's business is monetarily worth it based on product cost, media investment, and other factors Not all data is created equal, and it's important to define your need-to-know data and your nice-to-know data. - Answer-True What is the common mistake that marketers make? - Answer-Prioritizing ROI or clicks over starting with a customer strategyUsing the example of geolocation, what would need to be true for a geolocation to have a high relevance score? - Answer-An over-indexing number of conversions per that particular population It's a best practice to spend marketing dollars learning what does or doesn't work for reaching your target audience. - Answer-False Why is it important to not have a lookback window that is too short? - Answer-It is easier for walled gardens to say an existing customer is a new customer We recommend starting with a programmatic plan first so you can identify audiences, track reach and frequency, and measure insights for future campaigns. - Answer-True What action(s) should modern marketers be taking? - Answer-Understanding their customer strategy and leveraging first-party data to do it Building an internal creative team Getting closer to the activation layer by working with a programmatic partner and agency Scenario: A plan is generated for the advertiser and shows a higher relevance score for the Windows operating system than for other operating systems. Which of the following statements are true? - Answer-The advertiser's key audience is skewing more toward the Windows operating system than other operating systems The advertiser should be paying more for users on a Windows operating system and less for users on other operating systems Relevance scores are determined by taking the set of users that define the advertiser's core customer base and evaluating which sites, geos, technologies, third-party data elements, or other vectors either over or under index. - Answer-True