com2740 Florida State University -COM 2740 Final Exam Review updated to pass

com2740 Florida State University -COM 2740 Final Exam Review updated to pass Mass media and mass communication are... - correct answer interdependent mediated communication - correct answer technology-facilitated communication Mass media exists when people... - correct answer use media technologies and mass communication to reach a large audience mass communication - correct answer the study of how people and entities relay info through the mass media Orlik (1992) - correct answer The process of rapidly conveying identical information, assertions, and attitudes to potentially large, dispersed, and diversified audiences via mechanisms capable of achieving that task DeFleur and Dennis (1993) - correct answer A process in which professional communicators use media to disseminate messages widely, rapidly, and continuously, to arouse intended meanings in large and diverse audiences in attempts to influence them in a variety of ways Berger (1995) - correct answer (Mass comm) involves the use of print and electronic media, such as newspapers, magazines, film, radio, and television, to communicate to a large number of people who are located in various places - often scattered all over the country or the world Cultivation Theory (Gerbner, 1998) - correct answer - One of the most popular; widely used mass comm research theories - Argues that TV viewing can change people's perception of reality over time - Operates with 3 main assumptions/considerations; the medium, the audience, and the functionality of the medium on the audience - Television is a unique medium and shapes the way people think and relate to one another - but the effects are limited