Mmc 2000 Florida State University -MMC 2000 exam 3 with correct answers

Mmc 2000 Florida State University -MMC 2000 exam 3 with correct answers how much do US advertisers spent a year - correct answer 500 billion how many commercial messages do we encounter a day - correct answer 5000 the weekly news - correct answer 1625, first magazine printed with ads in England and made its way to the colonies Pennsylvania Gazette - correct answer ben franklin bought it and sold ad space in it in 1735, first ad business in the US what brought expansion to advertising - correct answer industrialization and the civil war what made communication easier in the 1840s - correct answer the emergence of the telegraph and railroads built easier from immigrants who provided cheaper labor Volney B Palmer - correct answer 1841, he knew merchants needed to reach consumers past news readers in Philadelphia then moved to Boston and set up a bigger one in 1849 changes to communication brought by the civil war - correct answer innovations in manufacturing and availability how many patents were applied for in the 1880s - correct answer 13000 patents and copyrights how did magazines expand advertising - correct answer expansion of literacy, railroads, postal rates, and growth of magazines merged seemlessly with ads and financially supported the magazines 1st radio ad - correct answer 1922 in New York, $50 for 10 minutes of ad time