Summary Strategic International Marketing - Q3 2019 - $6.79   Add to cart

Summary

Summary Strategic International Marketing - Q3 2019

Include Chapter 1- 14, exc. 10 & 13. No information left out, which makes it an extensive document, but without all the 'fluff' from the original book. Primarily based on Svend Hollensen’s Essentials of Global Marketing book (2008), slides from the Strategic International Management lectures provided by J.L.G. Engbers and existing student summaries of past years.

Last document update: 1 year ago

Preview 8 out of 117  pages

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