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When a firm considers external factors during a SWOT analysis, which of the following factors would they consider? A. The political and economic landscape B. Personnel at company headquarters C. Production failures at their overseas subsidiary D. The makeup of the firm's board of directors - Answer-A. The political and economic landscape Which of the following is a disadvantage of using social media for marketing? A. It is impersonal. B. It primarily provides static content. C. It does not provide information in a timely manner. D. It is largely user controlled. - Answer-D. It is largely user controlled. Which of the following is true of advertising in the new marketing communications model? A. Advertisers are trying to boost print media advertising to counter the rise of digital media. B. Advertisers are spending more money on mass-media marketing techniques like network television. C. Advertisers are using highly targeted media to reach smaller customer segments with personalized, interactive messages. D. Advertisers are use more broadcasting techniques to reach target customers. - Answer-C. Advertisers are using highly targeted media to reach smaller customer segments with personalized, interactive messages. In a promotion mix, ________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.A. direct marketing B. advertising C. public relations D. predictive analytics - Answer-A. direct marketing Information collected from online databases on the Internet is an example of ________ data. A. primary B. secondary C. first-hand D. experimental - Answer-B. secondary