ETS Study Guide Questions and Answers 2024

An emergent tactic in marketing to help identify customers based on where they live and their customer profile (many times through loyalty program purchases) allows companies to target ads and promotions to its "best customers". Which of the following approaches does this align with? A. Geodemographic profiling B. Psychographic profiling C. Demographic profiling D. Lifestyle profiling - Answer-A During the environmental scanning process that an organization goes through to decide on operations, scope, and target market, which might the following be classified? There is a trend within the millennial generations to prioritize physical fitness in their daily routine... A. Social Environment B. Competitive Environment C. Legal Environment D. Technological Environment - Answer-A Which of the following is true of advertising in the new marketing communications model? A. Advertisers are trying to boost print media advertising to counter the rise of digital media. B. Advertisers are spending more money on mass-media marketing techniques like network television. C. Advertisers are using highly targeted media to reach smaller customer segments with personalized, interactive messages. D. Advertisers are using more broadcasting techniques to reach target customers. - Answer-CIn a promotion mix, _______ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships. A. direct marketing B. advertising C. public relations D. predictive analytics - Answer-A Information collected from online databases on the Internet is an example of ________ data. A. primary B. secondary C. first-hand D. experimental - Answer-B