AICE BUSINESS AS GENERAL STUDY GUIDE
QUESTIONS AND CORRECT ANSWERS [DETAILED
ANSWERS] 2024 UPDATED VERSION CERTIFIED
100% GRADED A+
1. Motivation: Internal and external factors that stimulate people to take actions that lead to
achieving a goal.
Taylor: Theory of the Economic Man - Money is what motivates people. You get paid for what you produce.
2. Mayo - Hawthorne Effect: Working conditions and money did not motivate
employees.
3. Maslow - Pyramid and Hierarchy: 1. Self actualization - reaching one's goals.
2. Esteem Needs - respect from others and status.
3. Social Needs - acceptance and friendship.
4. Safety - job security and health.
5. Physical needs - food, shelter.
5. Motivating Factors: Aspects of the job that can lead to positive job satisfaction such as
achievement, recognition, meaningful and interesting work and advancement in career.
6. Hygiene Factors: Can cause dissatisfaction such as pay, working conditions and
status.
7. Job Enrichment: Giving workers the opportunity to do more challenging and
fulfilling work.
8. Time Based: Paid per hour.
9. Piece Rate: Paid per unit or piece made.
10. Salary: Income paid the same, $40,000 a year, doesn't matter how many hours one
works. Same pay is given.
11. Commission: Sales only. If you don't sell anything you make $0.
12. Bonus: Money in addition to a wage.
13. Job Rotation: Employees can rotate from one job position to the next, don't get bored and are more
highly trained.
14. Human Resource Management: The effective management of a company's workers so that the
business can gain a competitive edge or advantage.
15. HRM - Focus: 1 . Workforce Planning
2. Recruitment
3. Developing training Employees
4. Employment Contracts
5. Involving all Managers in all areas of the business
6. Employee morale and welfare
7. Incentive systems - pay, health insurance
8. Monitoring employee progress
16. Employment Contract: Legal document that sets out the terms and conditions of the
job. Examples: hours, pay.
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, AICE BUSINESS AS GENERAL STUDY GUIDE
QUESTIONS AND CORRECT ANSWERS [DETAILED
ANSWERS] 2024 UPDATED VERSION CERTIFIED
100% GRADED A+
17. Labor Turnover: When employees leave the company, either fired or quit. Companies do not
want high turnover. That's a waste of money (recruiting a new employee, training, etc).
18. Induction: training before you start (learn structure of the business, who you will be
working with, where the emergency exits are in case of fire).
19. On job Training: Learn your job as you go by watching or working with others.
20. Off the Job Training: Special training at a university or computer manufacturer. Not
at your current job.
21. Dismissal: Fired from your job because you are not a good worker or because you broke a
rule in employment contract (drug test positive).
22. Unfair Dismissal: Fired for an illegal reason (pregnant, too old or race).
23. Marketing: Links business to the customer by identifying and meeting the needs of customers
while making money. Right product at the right price, at the right place at the right time.
24. Marketing Involves: 1. Market research
2. Product Design
3. Pricing
4. Advertising
s. Distribution
6. Customer service
7. Packaging
25. Marketing Objectives: Goals set for the marketing department to help the business meet its
overall objectives.
26. Marketing Objective Examples: 1. Market Share
2. Total Sales
3. Average number of items purchased
4. Frequency customer shops there
5. % of customers that are returning customers
6. Customer satisfaction
7. Brand Identity
27. To be Effective in Marketing: • Fit in with overall aims and mission of the business.
• Be determined by senior management.
• Be realistic, motivating, achievable, and measurable.
28. Societal Marketing: Demands of customers and all aspects of society involved in some way.
Example - Body Shop, promises not to test on animals. Not the cheapest way but do meet society's long
term goals.
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QUESTIONS AND CORRECT ANSWERS [DETAILED
ANSWERS] 2024 UPDATED VERSION CERTIFIED
100% GRADED A+
1. Motivation: Internal and external factors that stimulate people to take actions that lead to
achieving a goal.
Taylor: Theory of the Economic Man - Money is what motivates people. You get paid for what you produce.
2. Mayo - Hawthorne Effect: Working conditions and money did not motivate
employees.
3. Maslow - Pyramid and Hierarchy: 1. Self actualization - reaching one's goals.
2. Esteem Needs - respect from others and status.
3. Social Needs - acceptance and friendship.
4. Safety - job security and health.
5. Physical needs - food, shelter.
5. Motivating Factors: Aspects of the job that can lead to positive job satisfaction such as
achievement, recognition, meaningful and interesting work and advancement in career.
6. Hygiene Factors: Can cause dissatisfaction such as pay, working conditions and
status.
7. Job Enrichment: Giving workers the opportunity to do more challenging and
fulfilling work.
8. Time Based: Paid per hour.
9. Piece Rate: Paid per unit or piece made.
10. Salary: Income paid the same, $40,000 a year, doesn't matter how many hours one
works. Same pay is given.
11. Commission: Sales only. If you don't sell anything you make $0.
12. Bonus: Money in addition to a wage.
13. Job Rotation: Employees can rotate from one job position to the next, don't get bored and are more
highly trained.
14. Human Resource Management: The effective management of a company's workers so that the
business can gain a competitive edge or advantage.
15. HRM - Focus: 1 . Workforce Planning
2. Recruitment
3. Developing training Employees
4. Employment Contracts
5. Involving all Managers in all areas of the business
6. Employee morale and welfare
7. Incentive systems - pay, health insurance
8. Monitoring employee progress
16. Employment Contract: Legal document that sets out the terms and conditions of the
job. Examples: hours, pay.
1/6
, AICE BUSINESS AS GENERAL STUDY GUIDE
QUESTIONS AND CORRECT ANSWERS [DETAILED
ANSWERS] 2024 UPDATED VERSION CERTIFIED
100% GRADED A+
17. Labor Turnover: When employees leave the company, either fired or quit. Companies do not
want high turnover. That's a waste of money (recruiting a new employee, training, etc).
18. Induction: training before you start (learn structure of the business, who you will be
working with, where the emergency exits are in case of fire).
19. On job Training: Learn your job as you go by watching or working with others.
20. Off the Job Training: Special training at a university or computer manufacturer. Not
at your current job.
21. Dismissal: Fired from your job because you are not a good worker or because you broke a
rule in employment contract (drug test positive).
22. Unfair Dismissal: Fired for an illegal reason (pregnant, too old or race).
23. Marketing: Links business to the customer by identifying and meeting the needs of customers
while making money. Right product at the right price, at the right place at the right time.
24. Marketing Involves: 1. Market research
2. Product Design
3. Pricing
4. Advertising
s. Distribution
6. Customer service
7. Packaging
25. Marketing Objectives: Goals set for the marketing department to help the business meet its
overall objectives.
26. Marketing Objective Examples: 1. Market Share
2. Total Sales
3. Average number of items purchased
4. Frequency customer shops there
5. % of customers that are returning customers
6. Customer satisfaction
7. Brand Identity
27. To be Effective in Marketing: • Fit in with overall aims and mission of the business.
• Be determined by senior management.
• Be realistic, motivating, achievable, and measurable.
28. Societal Marketing: Demands of customers and all aspects of society involved in some way.
Example - Body Shop, promises not to test on animals. Not the cheapest way but do meet society's long
term goals.
2/6
