MAR 3231 Exam 1 FSU Hopkins Questions And Answers!!

Which statement concerning retailing is correct? A. All retail activities are store-based B. Retailing activities cannot be performed by wholesalers C. It is the last stage in the distribution process D. A poster manufacturing company purchasing paper from Dunder Mifflin is an example of retailing - Answer-C. It is the last stage in the distribution process The total retail experience is best defined as _________ A. all the elements in retail offering that encourage or inhibit consumers during their contact with a retailer B. those retail strategies that contribute to total satisfaction among all retail stakeholders C. a retail operating philosophy that stresses long-term relationships between a retailer and its customers D. value-generating elements in the retail transaction - Answer-A. all the elements in retail offering that encourage or inhibit consumers during their contact with a retailer Channel relations are generally smoothest in which form of distribution? A. exclusive distribution B. intensive distribution C. dual distribution D. selective distribution - Answer-A. exclusive distribution In exclusive distribution, suppliers A. utilize multiple channels of distribution to reduce channel conflictB. enter into agreements with one or a few retailers that designate the latter as the only companies in specified geographic areas to carry certain brands and/or product lines C. sell to as many retailers as possible D. sell to a moderate number of retailers - Answer-B. enter into agreements with one or a few retailers that designate the latter as the only companies in specified geographic areas to carry certain brands and/or product lines The sorting process refers to _________ A. a retailer's collecting an assortment of goods and services from many vendors B. a retailer's pricing goods by quality and size C. government grading standards for produce D. physical distribution assortment by perishability - Answer-A. a retailer's collecting an assortment of goods and services from many vendors The price component of the value equation _________ A. can include the challenges of assembling a product B. includes inconvenient store hours C. is only the financial costs of acquiring a product D. includes inadequate parking - Answer-A. can include the challenges of assembling a product The results area of the value equation includes factors such as _________ A. fun shopping experience B. short wait times C. wide aisles D. overall product quality - Answer-D. overall product quality Proof that Amazon fully embraces the retailing concept is evident in Amazon's _________A. customer orientation B. goal orientation C. focus on value D. all answers are correct - Answer-D. all answers are correct