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Summary

Samenvatting Economie in omgeving

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Pages
24
Uploaded on
06-02-2019
Written in
2018/2019

Hier vindt u de samenvatting van het vak Economie in omgeving die gebruikt kan worden in het 1e jaar van de HBO opleiding Logistics Management. Alle hoofdstukken die geleerd moeten worden staan samengevat in dit bestand en is dus heel bruikbaar.

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Institution
Hogeschool Rotterdam (HR)
Course
Economie in omgeving (ILEEIB)








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Connected book

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André Heezen Bedrijfseconomie voor het besturen van organisaties
  • april 2016
  • 9789001867201
  • 6

Written for

Institution
Hogeschool Rotterdam (HR)
Study
HBO Logistiek en Economie
Course
Economie in omgeving (ILEEIB)
All documents for this subject (2)

Document information

Summarized whole book?
Yes
Uploaded on
February 6, 2019
Number of pages
24
Written in
2018/2019
Type
Summary

Subjects

  • economie in omgeving
  • economie
  • logistiek en economie
  • bedrijfseconomie

Content preview

ILEEIO

Productlevenscyclus – hoelang gaat een product mee.

Introductie, kost veel geld (veel investering)
Groei, product wordt bekend – levert veel geld op
Rijpheid, Product is bekend – cashen
Verzadigen, product wordt minder bekend – gaat bergafwaarts
Neergang, product wordt am per verkocht – acties worden verleend op het product




Productenpakket moet evenredig verspreid zijn over levenscyclus, introduceren van
nieuw product kost veel geld dus moet dit worden opgebracht uit de winst van vorige
product die in winstgevende fase zit.

Adoptiecurve, beschrijft de klantengroepen die een product voor het eerst gebruikt.
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