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Samenvatting Aantekeningen Inleiding Sales, Stefan Renkema, alle stof in het kort!

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18 pages
2023/2024 Written for academic year
Institution
Saxion Hogeschool (Saxion)
Course
Sales
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In dit document vind je aantekeningen over het boek "Inleiding Sales" van Stefan Renkema. De basis staat er in en alles is zo overzichtelijk mogelijk beschreven en op een manier dat je er niet moe van wordt. Het bevat ook afbeeldingen waardoor het begrijpen makkelijk wordt. Elk hoofdstuk wordt behandeld.

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Sales 1
Les 1
De klant centraal:
1. potentiële klant
2. klant  loyale klant en nieuwe klant
3. ex-klant


Klantbewustheid, klantinzicht, klantgerichtheid, klantvriendelijkheid en
klanttevredenheid.


Verwachtingsmanagement
Bij elke aankoop heeft de klant bepaalde verwachtingen:
- Over het product of dienst
- Over de service
- Over de prijs
- Over de verkrijgbaarheid
Kortom: zeg wat je doet en doe wat je zegt.


Klant:
- Strategie
- Mensen
- Technologie
- Processen


Strategie:
- Lage kosten
- Optimaal ingerichte processen
- Operational excellence (beste performance)


- Technologisch superieur
- Innovatief imago
- Product leadership (beste product)




- Maatwerk
- Optimale dienstverlening
- Customer intimacy (beste service)
Connected book
image
Stefan Renkema Inleiding Sales
Publisher: Unknown ISBN: 9789024436491 Edition: Unknown

Document information

Study
Commerciële Economie
Summarized whole book?
Yes
Uploaded on
April 22, 2024
Number of pages
18
Written in
2023/2024
Type
Summary
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Written by students who passed
Immediately available after payment
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Browse related subjects

Subjects

  • marketing
  • porter
  • maslov
  • de klant centraal
  • targets en marktanalyse
  • waardepropositie
  • leads
  • lead generation
  • sales funnel management
  • verkoopplan
  • klantportfoliomanagement
  • accountmanagement
  • alles over sales

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