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Your campaign budget for Q2 has been decreased but management still expect you to increase the company's social following across Facebook, LinkedIn, and Instagram. What are the best methods you can adopt to build a loyal community? Choose TWO of the following: 1. Launch a follower ad campaign on LinkedIn 2. Use hashtags in posts to increase discoverability 3. Run an integrated Facebook and Instagram campaign 4. Join social platform groups relevant to your business correct answers 2. Use hashtags in posts to increase discoverability 4. Join social platform groups relevant to your business You were successful in your community building efforts and have increased the company's social following by 9% across Facebook, LinkedIn, and Instagram. Now your challenge is to sustain this community. What are the best methods for doing this? Choose TWO of the following: 1. Include a personal name in public social responses 2. Use persuasive CTAs in posts that encourage actions 3. Avoid recurring topics or series that may bore users 4. Follow the 70/30 rule for content promotion correct answers 1. Include a personal name in public social responses 2. Use persuasive CTAs in posts that encourage actions Posting regularly on social media platforms makes you more visible to potential customers. When posting content on social platforms, what best practices should you follow? Choose TWO of the following: 1. Ensure posts are topical and relevant 2. Include photos and videos 3. Include as much detail as possible 4. Use hashtags and emojis sparingly correct answers 1. Ensure posts are topical and relevant 2. Include photos and videos Video is important in digital marketing, as it can offer marketers a huge return on investment. When posting video content on social media platforms, what best practices should you follow?