DM Pro + AMA: Intro to Digital Marketing || with 100% Errorless Solutions

Digital Marketing correct answers the use of new media or digital technology to achieve marketing and business goals Outbound Marketing correct answers "push" marketing- tries to reach consumers through general media advertising as well as through in-person contact Drive Product Recall correct answers an outbound marketing goal to achieve product repetition, reaching a larger audience and driving memorable experiences Inbound Marketing correct answers "pull" marketing- drawing in potential buyers through brand impression and digital and material word of mouth User Intent correct answers an inbound marketing feature in which buyers' interest drives marketing strength, encourages audience action Types of Digital Marketing Channels correct answers email & automation, paid search (PPC), organic search (SEO), digital strategy, website optimization, display advertisements, content marketing, social media Types of Traditional Marketing Media correct answers direct marketing (coupons, fliers), outdoor/print, broadcast, referral What type of audience is traditional marketing consumed by vs. digital marketing? correct answers traditional- mass / digital- individual What's the level of investment in traditional marketing vs. digital marketing? correct answers traditional- passive / digital- active How does traditional marketing acquire attention vs. digital marketing? correct answers traditional- outbound / digital- inbound In SMART objectives, what does S stand for? correct answers specific- an action that involves customer and simple summary In SMART objectives, what does M stand for? correct answers measurable- measured through specific analytics In SMART objectives, what does A stand for? correct answers achievable- realistic based on given circumstances In SMART objectives, what does R stand for? correct answers relevant- fits our time, team, needs, and environment