Summary
Samenvatting Commercieel beleid 1
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commercieel beleid 1 samenvatting manager retail en ondernemer retail
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Available practice questions
Commercieel beleid 1 vragen
Flashcards
43 Flashcards
$10.30
1 sales
Flashcards
43 Flashcards
$10.30
1 sales
Some examples from this set of practice questions
1.
Wat betekent marktsegment
Answer: Doelgroep
2.
Wat betekent segmentatie
Answer: Indelen van de markt
3.
Wat betekent geografisch (segmentatiecriteria)
Answer: Indelen van de markt op verzorgingsgebied
4.
Wat betekent demografisch (segmentatiecriteria)
Answer: Markt indelen op basis van gezin en geslacht
5.
Wat betekent sociaal economisch (segmentatiecriteria)
Answer: Markt indelen op basis van inkomen, opleiding en beroep
6.
Wat betekent psychografisch (segmentatiecriteria)
Answer: Markt indelen op basis van persoonlijkheid en levensstijl
7.
Wat betekent gedrag (segmentatiecriteria)
Answer: Indelen op koopgedrag, merkentrouw en koopbereidheid
8.
Wat is geconcentreerde marktstrategie
Answer: 1 of enkele segmenten van de markt benaderen met een boodschap. (speciaalzaak in racefietsen)
9.
Wat is selectieve marketingstrategie
Answer: Meerdere segmenten benaderen met verschillende boodschappen. (kledingwinkel voor mannen en vrouwen)
10.
Volledige marktdekkingstrategie
Answer: De gehele markt in een keer benaderen. (energiemaatschappij of fabriek van suiker)
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