CFRE: Securing the Gift Exam Questions With 100% Correct Answers

CFRE: Securing the Gift Exam Questions With 100% Correct Answers Where should the ideas of the case statement come from? - answerMission Statement and Strategic Plan Who should be involved in creating the case statement? - answerVolunteers and staff What are the three components of the case? - answerPurpose: show organization mission/purpose, shows how new programs benefit, shows organization impact on the community Content: outlines key information about org like mission, goals, governance budget, staff competence facilities, etc. Focus: unrestricted support, restricted gifts for operations and/or restricted gifts for special needs What happens after the institutional case is created? - answer-smaller case statements evolve --some for unrestricted support, some for capital campaigns and major gifts, some for special needs or planned giving. --segmented for a variety of constituent groups - major donors, regular donors, etc. -serves as the basis for websites, brochures, foundation proposals, appeal letters, press releases, newsletter articles, speeches and all communications. What is the definition of a case statement? - answerA written version of the case for a specific constituency or campaign, derived from the organization's case What are the components of a case statement? - answer-Organization's objectives, services -how fundraising supports organization -how the organization will remain "significantly" productive" -Difference the donor's support will do -What the organization will do to to improve/change What are the five main uses of creating a case statement? - answerObtaining consensus Recruiting volunteer leadership. Testing the market. Telling the story. Creating fundraising materials. On what things are case statements evaluated? - answerIt has emotional and rational appeal. It shows proof that plan will work. Clear and concise. Uses graphs and charts Reader oriented Donor focused. Well-designed Three things to do when writing a case statement? - answer1 Secure feedback systematically and via a checklist and focus groups to: Create ownership among volunteers and potential major donors. Test the market and revise based on input 2 Use key employees and volunteers to create a formal basis for case material review and revision. 3 Segment: Adapt the case to constituent groups, and test different draft options, to further define the way the case can be used effectively based on constituent motivations. Specialize the case to fit specific constituent groups, listen to what matters to them, this helps you better understand the audience for which it is written. What are the 9 things that should be included in a development operational plan? - answerStatement of purpose Strategic and financial goals Policies related to goal Budgeting for fundraising activities Entities responsible for activities Cultivation and solicitation strategies Indicators of success Monitoring and processing systems Timetable - plans usually cover same period as the strategic plan and is typically renewed at least annually. What does gift data and reports help development office do? - answer-increase understanding of fundraising performance and help us prepare and justify budgets - quantify the return on investment (ROI) of its' fundraising activities. Why is it important to have a fundraising program plan? - answerTo measure results against the goals and action plans. What is the purpose of the annual fund? - answerAcquire donors - Renew donor support annually - Cultivate donors to higher giving levels - Build donor loyalty - Identify & involve leaders - Identify major gift prospects donor acquisition, donor renewal, donor upgrade. What are the best uses of telephone solicitation in annual giving? - answerused to acquire, renew and/or upgrade donors effective when combined with other methods good idea to pilot test with small group before implementing What are the best uses of mail solicitation in annual giving? - answerleast effective way to gain new donors effective for renewals package should include letter, response form and return envelope What are the best uses of giving clubs in annual giving? - answerbest used to upgrade donors at the top of the low end of annual giving provides incentive recognition to move donors to higher levels each level provides customized donor recognition What are the best uses of electronic solicitation in annual giving? - answerbest integrated with other approaches become more popular with social media