MKTG 442 EXAM 1 Questions and Answers 100% Pass

MKTG 442 EXAM 1 Questions and Answers 100% Pass Which of the following correctly defines marketing research? - Answer- The process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem Maritz Research's New Vehicle Customer Study includes data collected over several years, and in recent years it has studied hybrids. Its market analysts know why drivers purchase hybrids, what makes them satisfied, what their expectations are for gas mileage, and preferences for alternative fuels. In which functional area would this type of research be useful? - Answer- Product research _____ is a process used to define the size, location, and/or makeup of the market for a product or service. - Answer- Market research Chobani launched a campaign, called "The Break You Make," in 2015 to increase awareness of the Chobani Flip, an afternoon snack yogurt. Research determined that the campaign was very successful, with sales of Chobani Flip up 300% over the previous year. The main use of this type of research would be related to ________. - Answer- promotion research General Motors did research on what became the minivan-a small van suitable for families. The research did not convince them to produce it. Later, Chrysler introduced the Dodge Caravan and Plymouth Voyager minivans, which turned out to be among the most successful models in automotive history. This example most closely demonstrates that ________. - Answer- marketing research does not always provide management with the right answer What type of research would a winery use that wants to know more about sales channels, product outlets, and even whether these channels are motivated? - Answer- Distribution research Which of the following is regarded as one of the most important emerging trends for client-side marketing research departments? - Answer- Do-it-yourself research applications Which of the following best describes the reason do-it-yourself research holds such appeal? - Answer- It is cost effective and there is an increasing availability of marketing research tools. When research is conducted by an outside firm, the research is referred to as ________. - Answer- supply-side research What type of research firm specializes in one, or, at most, a few marketing research activities? - Answer- A limited-service supplier firm ________ tell(s) the researcher exactly what needs to be gathered and analyzed to allow managers to make decisions related to a problem. - Answer- Research objectives When we think about an overall marketing research project, ________ is the most important step in the marketing research process. - Answer- defining the problem What type of research design should be used when a small family-owned jeweler experiences more than a 20 percent decline in sales and does NOT know the cause? - Answer- Exploratory