MKTG 442 Exam 1 Questions and Answers 100% Pass

MKTG 442 Exam 1 Questions and Answers 100% Pass You are all majors in marketing. What does that mean? What are you learning to do with this major? - Answer- We are learning the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives In order to pass this class you must get a final grade of at least a - Answer- 73 What will happen if I misuse technology in class (e.g. have my phone out, use the computer when not instructed to do so by the professor) - Answer- I will lose points off my final grade Eric drive an Uber and he is interested in figuring out if having a cleaner care improves customers satisfaction ratings. He is doing this to help identify problems that are not necessarily apparent on the surface. Which of the following give Eric the best advice to help him figure out this problem? - Answer- Eric, you should conduct marketing research, which specifies the information required to address this problem; designs the method for collecting information; manages and implements the data collection process; analyses the results; and communicates the findings and their implications. This book has been developed with the practical marketing research process in mind and so the chapter structure also follows the marketing research process structure. t/f - Answer- True the organization should be consumer oriented and should try to understand consumers' requirements and satisfy them quickly and efficiently, in ways that are beneficial to both the consumer and the organization. This means that any organization should try to obtain information on consumer needs and gather marketing intelligence to help satisfy these needs efficiently. Research would be the fundamental tool to achieve that efficiency and effectiveness.t/f - Answer- True marketing research is defined as information input to decisions, not simply the evaluation of decisions that have been made. Market research alone does guarantee success. t/f - Answer- False What is (are) not a basic step of the practical marketing research process you will follow in this class in order to complete a project using the scientific method? - Answer- Self reflection and Segmentation Research has many myths associated with it, like scientist in a lab or telemarketing. In reality broadly defined, the purpose of research is to - Answer- for marketers answer questions and acquire new knowledge Relates to managements' understanding of the market forces and interpretation - Answer- Defining the Problem When you conduct research through a larger sample size that will lead to the final results which as stated earlier will lead to further exploration - Answer- Conclusive Research Conducted to gather further insight and ideas specific to the problem or opportunity. - Answer- Exploratory Research