MKTG 442: Exam 1 Questions and Answers 100% Pass

MKTG 442: Exam 1 Questions and Answers 100% Pass Marketing research includes which of the following procedures and techniques? a. Data collection b. Design c. Analysis d. A and B e. A, B, and C - Answer- E When the research objective of a study is to gain background information and to clarify the research problems to create hypotheses, it is generally referred to as: a. Exploratory research design b. Descriptive research design c. Causal research design d. Experimental research design e. All of the above - Answer- A Which of the following is TRUE? a. Secondary data is more accurate than primary data. b. The researcher should attempt to gather secondary data before initiating a search for primary data. c. Primary data is gathered by the researcher and secondary data by other researchers. d. If a researcher obtains secondary data from the party who collected them, he or she is using a secondary source of secondary data. e. They are all false. - Answer- B A quantitative research study aims to achieve all of the following, EXCEPT: a. test various types of hypotheses b. make accurate predictions about relationships between market factors and behavior c. generate sustainable competitive advantages for an organization d. gain meaningful insights into the relationships between variables e. validate the existing relationships between variables - Answer- C Which of the following are advantages of individual depth interviews? a. They allow deeper and candid discussion. b. They eliminate the negatives that group influences have in a focus group. c. None of the above d. Both of the above (a and b) - Answer- D For which of the following projects would secondary data collection likely be sufficient in arriving at a conclusion? a. A bank wants to determine how the bank's customers feel about the new service they have introduced. b. A fast-food franchisee wants to determine the market potential for a new type of specialty food in a certain area. c. A department store chain wants to know whether consumers will spend more money if a coffee shop was introduced. d. A pet food manufacturer wants to determine whether dogs will prefer a new type of dog food. e. None of the above. - Answer- B The optimal number of participants for a focus group is: a. 1-2 members b. 3-7 members c. 8-12 members d. 12-20 members e. 20-50 members - Answer- C Qualitative research techniques perform better for which of the following issue in comparison to quantitative research techniques? a. Developing generalizable findings b. Gathering rich data c. Distinguishing small differences d. High reliability e. High validity - Answer- B When a researcher proposes a project where he needs to see how people act in the store and then learn why they act that way, what type(s) of research will he likely conduct? a. Observation and Survey b. Observation and Focus Group c. Observation and Interviews d. Either A & B e. Either B & C - Answer- E