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Know-Your-Company-Understanding-Trading-Investing-Pyschology-Presentation.pdf

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Know Your Company
&
Understanding Trading/Investing Pyschology

, Important sources for companies data
1) Credit Rating Reports by rating agencies .
https://www.icra.in
http://www.careratings.com
https://www.crisil.com
2) Stock coverage by various brokers. (Ignore their price targets ) – Brokers website or
https://www.researchbytes.com
https://indianotes.com
3) Management interview in various channels
https://www.moneycontrol.com
4) Annual Reports. – Company website or Search in google or
https://www.nseindia.com
https://www.bseindia.com/index.htm
5) Conference Calls. - Company Websites or https://www.researchbytes.com
6) Magazines such as Business Line ,Outlook Money ,Capitaline, Forbes etc..
7) Other sites such as Screener ,Ratestar , Mint etc.

, Important parameters to look for while Investing

1) An Excellent Financial Track Record over 10 years :
Why 10 years?

Because over a 10-year period, the company is likely to have experienced one full
economic cycle — good and bad times; growth and recession. A business does not
do well over a 10-year period just by accident! A company which has performed
well over a 10-year period is most likely to have a moat. But does it mean that past
performance is a guarantee of future performance? No, there are no guarantees,
because the world is experiencing a high rate of change and disruption. But the
past performance and past behaviour of the Management give a very good
indication of its future prospects. You need to understand how to look at the
financial track record and separate the best from the rest.

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