HUBSPOT CERTIFICATION EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+

HUBSPOT CERTIFICATION EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ True or False? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience. Correct Answer: False True or false? When possible, you should try and use extensive vocabulary in your writing. Correct Answer: False, extensive vocabulary makes you appear less credible and confident To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to? Correct Answer: Twitter, LinkedIn, Google When is the most effective time to boost content on social media? Correct Answer: When it's performing well True or false? You should post the same message across all of your social channels. Correct Answer: False, you should customize the message based on the platform Fill in the blank: _______________ helps you group an audience together based on specific criteria from a large list of people. Correct Answer: Segmentation True or false? To make sure you're appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better. Correct Answer: False You can measure brand awareness by all of the following, except? Correct Answer: How many press releases exist on your website True or false? It's best to change your key metrics every few months to follow what's trending. Correct Answer: False Fill in the blank: All of the following are engagement signals that help you understand your content's effectiveness, except for _______________. Correct Answer: email send rate Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution? Correct Answer: Total leads generated from your campaign What does an UTM parameter help you identify? Correct Answer: Lead attribution Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________. Correct Answer: attribution report Which departments does growth marketing support? Correct Answer: Marketing, Sales, Customer Service Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization. Correct Answer: marketing funnel Once you're able to quantify your metrics, what is the next step in developing a growth mindset? Correct Answer: start looking for weaknesses in your funnel Which best explains the bullseye framework? Correct Answer: An organized three-step approach to gaining traction What does the center ring of the bullseye framework represent? Correct Answer: your top-performing channels Fill in the blank: When conducting a test, it should work to uncover _______________. Correct Answer: the cost to attain a customer through this channel B. the amount of customers available through this channel C. whether or not you should be acquiring these customers How can a third-party website avoid duplicate content issues with republishing your content? Correct Answer: Add a NoIndex tag How long should you wait before republishing a piece of content to a new website? Correct Answer: One week You have a top-performing blog post that you want to republish. Which platforms should you republish it to? Correct Answer: Only websites that you have partnerships with as you won't have to pay for it. When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings? Correct Answer: update the headline You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content? Correct Answer: ACE-adjust, combine, expand After you identify the theme and format for an offer, what should you do next? Correct Answer: Identify a list of support topics What can you do to make a headline more compelling? Correct Answer: Make a promise to the reader True or false? When possible, you should try and use extensive vocabulary in your writing. Correct Answer: False, extensive vocabulary makes you appear less credible and confident. True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they've written their piece. Correct Answer: True, it can be overwhelming to write an introduction first without knowing where the content is headed. The above blog post is an example of which type of headline format? Correct Answer: List format Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines. Correct Answer: 5-10 What can you do to make a headline more compelling? Correct Answer: Make promise to reader True or false? Your content creation framework should stay consistent over time. Correct Answer: False, as business goals and content change, so should your process to support them. Fill in the blank: The above graphic uses a ___________ to help organize hosted files. Correct Answer: nomenclature system How many rounds of edits should content undergo before being finished? Correct Answer: 2-4 You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process? Correct Answer: No, the editor should have tracked changes which would have shown you where they would apply recommended edits. All of the following are attributes of a content creation workflow EXCEPT: Correct Answer: How much money it will cost to complete initiative Fill in the blank: To keep your content calendar agile, it shouldn't extend more than ___________. Correct Answer: three months Fill in the blank: When identifying buyer's journey content for a long-term content strategy, it's important to focus on content for the ___________ stage(s). Correct Answer: awareness, consideration, decision Fill in the blank: A content compass helps organize monthly initiatives by ____________. Correct Answer: SMART goals, sales campaigns, themes You just landed your dream job as a content creator at a local startup. It's your first week and your boss asks you to perform a content audit to get acquainted with the company's collateral as well as organize it. Where might you start looking for content that already exists? Correct Answer: talk with the sales team, check with more tenured employees, look through the company's CRM and CMS All of the following are examples of a SMART goal EXCEPT: Correct Answer: Significantly reduce the amount of time the team spends on creating content. Which of the following is NOT a category you should organize your content audit by? Correct Answer: Content title When it comes to a long-term content strategy, what is an important buyer persona trait? Correct Answer: demographics, challenges, identifiers How can you uncover your buyer personas' reading habits? Correct Answer: Include a question on a form B. Interview some of your best customers Fill in the blank: __________ is when you think of an idea out of nowhere. Correct Answer: The eureka moment True or false? After you digest material it's best to try and put ideas together immediately. Correct Answer: false, you want to give your mind a break to process the information You're a content creator for an automobile dealership. You're looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by? Correct Answer: Motor Trend Magazine, Wall STreet Journal, TIME magazine True or false? When identifying raw material for generating ideas, it's best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field. Correct Answer: False Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what's the most effective question you should start with? Correct Answer: Why are you doing what you are doing? True or false? The conflict in this blog article is preventing team burnout. Correct Answer: true True or false? You need conflict to tell an impactful story. Correct Answer: true, conflict helps build developmental and emotional connections Which is true about content and its relationship with the Inbound Methodology? Correct Answer: Content is needed to attract visitors and convert them into leads C. Content is need to close leads into customers and turn customers into promoters What's the best way to have your business' story remembered and shared? Correct Answer: Create emotional alignment between your business and your prospects and customers. True or false? Content marketing is a relatively new practice that became popular in the 1950's with the boom of advertising firms. Correct Answer: false Which best describes the content marketing and inbound marketing relationship? Correct Answer: Success relies on both as each serves a different function All of the following are content marketing practices EXCEPT: Correct Answer: technical SEO What are the four stages of the Inbound Methodology? Correct Answer: Attract, Convert, Close, Delight Which of the following is NOT a storytelling best practice? Correct Answer: use third-person point of view Fill in the blank: This blog post is written from a _____________. Correct Answer: third-person point of view Fill in the blank: The _________ can help you develop a mission statement that connects with your audience Correct Answer: golden circle True or false? A buyer's journey is ever-evolving. You should make updates as you learn more about your buyer persona. Correct Answer: true Every story has these three storytelling elements. What are they? Correct Answer: characters, conflict, and resolution