CPCA Exam Questions With Complete Solutions 100% Solved

CPCA Exam Questions With Complete Solutions 100% Solved 3 Factors of in-store retail that effect SKU proliferation - answer-variety -how much space is dedicated to a section -placement of where products fall in store Baseline Sales - answersales before promotion Incremental Sales - answersales gained from promotion (ad, price discount, display) Category Management.... - answer-goes beyond food industry, applicable to all -CONSUMER centric- retailer benefits from the customers being satisfied -about ASSORTMENT Destination Category - answerprimary store of choice for category by delivering consistent customer value -high dollar sale -high household penetration -high purchase frequency -differentiated marketing approach from competitors Routine Category - answerpreferred category provider as store is enhanced by its competitive consumer value -large dollar sales -some high household penetration -some high purchase frequency -critical along with destination Seasonal Category - answermajor category provider making retailer deliver frequent competitive consumer value -seasonal dollar sales -average household penetration -seasonal purchase frequency Convenience Category** - answercategory provider making retailer deliver good consumer value -average dollar sales -average household penetrat