CPCA Practice Test Exam Questions With Complete Solutions

CPCA Practice Test Exam Questions With Complete Solutions 1. Is the acronym GMROI important to the practice of category management? - answerNo 1. Is the acronym DSD in-store merchandising materials used to catch shopper's attention? - answerNo 1. Does referring to a product as incremental mean that the product is unavailable at the shelf or point of purchase? - answerNo 1. Which one of these statements best represents an attribute of a Club store? - answer1. a. Club stores offer a better value for consumers and as a result of that the channel is growing 1. Which of the following best describes three in-store retail factors affected by SKU proliferation? - answera. Variety, placement and space 1. Which of the following pricing strategies is Walmart's primary go to market approach? - answera. EDLP 1. Which of the following best reflect the tactics of limited assortment stores? - answera. Limited SKU counts, low prices, limited service, small store footprint 1. The grocery industry is basically recession proof; therefore in difficult economic time's shelf planning strategy won't change. - answerFalse 1. Is Base Volume additional sales beyond what is expected due to promotional activity? - answerNo 1. Is the acronym DOS the average number of days current inventory will last? - answerYes 1. Is facing the count or linear space a single product occupies? - answerYes 1. Which of the following best represents the primary concerns driving shopper purchase decisions? - answera. Quality, value and convenience 1. Shoppers today often shop in how many different channels? - answera. Most shoppers will shop across 5 or more channels to purchase the products and services they need 1. Which of the following is an effect that changing consumer demographics are having on retailers? - answera. Shopper clustering is increasingly important