Event Management Exam #1 Correct 100%(GRADED A+)

direct spend -ANSWER tourist to the economy (lodging, food, etc) indirect spend -ANSWER economy to economy (supplies and services) CVB -ANSWER Convention and Visitors Bureaus (bring money to area and create jobs) Leakage -ANSWER $ does not get to the local workers in volume, biggest profits go to corporate Characteristics of a special event -ANSWER -limited duration -infrequent -unique -controlled -live audience Two important characteristics of a successful event -ANSWER creativity and logistics Seven Steps -ANSWER 1. Goals and Objectives 2. budget 5. planning process 6. date and time of logistics (8- marketing, 9-evaluation and assessment) Five things to know when setting event goals -ANSWER 1. can be simple or complex 2. accurate and agreed upon 3. help set direction for planning 4. you need goals to do assessment 5. story should always reflect goals Fixed expenses -ANSWER don't change based on # of people ex. AV, Marketing, Insurance Variable expenses -ANSWER Change based on # of attendees Drayage -ANSWER Transport of goods over short distance *major expense for trade shows Indirect Expenses -ANSWER Cost of doing business/administrative (staff payment, cred