MNM3701
ASSIGNMENT 1 SEMESTER 1 2024
Unique Number:
DUE DATE: 11 March 2024
Terms of use
By making use of this document you agree to:
• Use this document as a guide for learning,
comparison and reference purpose,
• Not to duplicate, reproduce and/or misrepresent the
contents of this document as your own work,
• Fully accept the consequences should you plagiarise
or misuse this document.
Disclaimer
Extreme care has been used to create this
document, however the contents are provided “as
is” without any representations or warranties,
express or implied. The author assumes no
liability as a result of reliance and use of the
contents of this document. This document is to
be used for comparison, research and reference
purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or
by any means.
, 0688120934
Table of Contents
1 INTRODUCTION ..................................................................................................................................... 3
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ..................................................................... 3
2.1 INTERNAL ENVIRONMENT ............................................................................................................ 3
2.1.1 Mission .................................................................................................................................. 4
2.1.2 Resources .............................................................................................................................. 4
2.1.3 Business offering ................................................................................................................... 6
RECOMMENDATIONS ............................................................................................................................... 6
2.2 EXTERNAL ENVIRONMENT ............................................................................................................ 7
2.2.1 Technological ........................................................................................................................ 7
2.2.2 Competitive ........................................................................................................................... 7
2.2.3 Political .................................................................................................................................. 8
2.2.4 Economic ............................................................................................................................... 8
RECOMMENDATIONS ............................................................................................................................... 9
2.3 SWOT ANALYSIS .......................................................................................................................... 10
RECOMMENDATIONS ............................................................................................................................. 11
3 ANALYSIS OF MARKETS AND CUSTOMERS............................................................................................... 12
3.1 ANALYSIS OF MARKETS ............................................................................................................... 13
RECOMMENDATIONS ............................................................................................................................. 13
3.2 ANALYSIS OF CUSTOMERS .......................................................................................................... 14
RECOMMENDATIONS ............................................................................................................................. 15
4 CONCLUSION ....................................................................................................................................... 16
5 LIST OF REFERENCES ........................................................................................................................... 17
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
, 0688120934
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
1 INTRODUCTION
G & E Automotive and Diagnostic (GEAD) is a mobile vehicle servicing company, without
a workshop in any fixed locations. Their services include minor and major services,
diagnostics, fault finding and vehicle quality checks. This marketing plan summarizes
market-place knowledge and the strategies and steps to be taken in achieving the
objective set by the marketing managers at GEAD (Wood, 2014:25). Marketing helps the
organisation align its goals with the company’s objectives. This portfolio provides
additional details to the first two assignments which gave an overview of the GEAD
discussing components involved in the marketing plan as well as delving further into
segmentation, targeting, positioning, objectives, marketing support and providing some
recommendations. Marketing strategies and programs together with plan metrics and
implementation control are unpacked in greater detail in the hope they would provide a
feasible and profitable marketing tool or strategy for the organisation.
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION
Each and every business has internal and external environments which affect the
business. Internal factors are those that the organisation can control and they include
strengths and weaknesses then external factors are those that the organisation cannot
control, which include threats and opportunities.
2.1 INTERNAL ENVIRONMENT
The internal environment is those elements directly affecting the business through daily
activities. The mission of GEAD is as follows: To become successful and always be a
step ahead of our competitors, by being professional and knowledgeable in all aspects
within the motor industry (GEAD). The mission also states that they try to achieve a fix
right first time.
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
ASSIGNMENT 1 SEMESTER 1 2024
Unique Number:
DUE DATE: 11 March 2024
Terms of use
By making use of this document you agree to:
• Use this document as a guide for learning,
comparison and reference purpose,
• Not to duplicate, reproduce and/or misrepresent the
contents of this document as your own work,
• Fully accept the consequences should you plagiarise
or misuse this document.
Disclaimer
Extreme care has been used to create this
document, however the contents are provided “as
is” without any representations or warranties,
express or implied. The author assumes no
liability as a result of reliance and use of the
contents of this document. This document is to
be used for comparison, research and reference
purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or
by any means.
, 0688120934
Table of Contents
1 INTRODUCTION ..................................................................................................................................... 3
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ..................................................................... 3
2.1 INTERNAL ENVIRONMENT ............................................................................................................ 3
2.1.1 Mission .................................................................................................................................. 4
2.1.2 Resources .............................................................................................................................. 4
2.1.3 Business offering ................................................................................................................... 6
RECOMMENDATIONS ............................................................................................................................... 6
2.2 EXTERNAL ENVIRONMENT ............................................................................................................ 7
2.2.1 Technological ........................................................................................................................ 7
2.2.2 Competitive ........................................................................................................................... 7
2.2.3 Political .................................................................................................................................. 8
2.2.4 Economic ............................................................................................................................... 8
RECOMMENDATIONS ............................................................................................................................... 9
2.3 SWOT ANALYSIS .......................................................................................................................... 10
RECOMMENDATIONS ............................................................................................................................. 11
3 ANALYSIS OF MARKETS AND CUSTOMERS............................................................................................... 12
3.1 ANALYSIS OF MARKETS ............................................................................................................... 13
RECOMMENDATIONS ............................................................................................................................. 13
3.2 ANALYSIS OF CUSTOMERS .......................................................................................................... 14
RECOMMENDATIONS ............................................................................................................................. 15
4 CONCLUSION ....................................................................................................................................... 16
5 LIST OF REFERENCES ........................................................................................................................... 17
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
, 0688120934
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
1 INTRODUCTION
G & E Automotive and Diagnostic (GEAD) is a mobile vehicle servicing company, without
a workshop in any fixed locations. Their services include minor and major services,
diagnostics, fault finding and vehicle quality checks. This marketing plan summarizes
market-place knowledge and the strategies and steps to be taken in achieving the
objective set by the marketing managers at GEAD (Wood, 2014:25). Marketing helps the
organisation align its goals with the company’s objectives. This portfolio provides
additional details to the first two assignments which gave an overview of the GEAD
discussing components involved in the marketing plan as well as delving further into
segmentation, targeting, positioning, objectives, marketing support and providing some
recommendations. Marketing strategies and programs together with plan metrics and
implementation control are unpacked in greater detail in the hope they would provide a
feasible and profitable marketing tool or strategy for the organisation.
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION
Each and every business has internal and external environments which affect the
business. Internal factors are those that the organisation can control and they include
strengths and weaknesses then external factors are those that the organisation cannot
control, which include threats and opportunities.
2.1 INTERNAL ENVIRONMENT
The internal environment is those elements directly affecting the business through daily
activities. The mission of GEAD is as follows: To become successful and always be a
step ahead of our competitors, by being professional and knowledgeable in all aspects
within the motor industry (GEAD). The mission also states that they try to achieve a fix
right first time.
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
