BUS203: Principles of Marketing - Saylor Direct Credit Final Exam Questios with 100% Correct Answers

BUS203: Principles of Marketing - Saylor Direct Credit Final Exam Questios with 100% Correct Answers Terri is a marketer who reviews leads to identify where resources should be allocated. Which of the following is she engaging in? a.Lead scoring b.Lead analysis c.Lead exploration d.Lead resourcer - answera.Lead scoring To understand if a product offering is financially feasible, companies often consider which of the following? a.Customers' value segmentation b.Customers' personal value equation c.Customers' income and demographics (x) d.Customers' potential interest in the product - answerb.Customers' personal value equation Pricing is the most important decision made by business. Of the following, which three perspectives are considered when pricing? a.Sales, customer, economic (x) b.Sales, employee, executive c.Customer, economic, societal d.Customer, societal, sales (x) - answerc. Customer, economic, societal What kind of business approach recognizes that consumers want value in both their products and services? a.Market-oriented (x) b.Product-oriented (x) c.Customer-oriented d.Service-oriented - answerc.Customer-oriented Which of the following is designed to d