C204 study-guide-business-admin-management-communication-skills.
study-guide-business-admin-management-communication-skills. Introduction Look at the great leaders, the great generals, the great entrepreneurs, the great managers – the one thing they have in common is that they are all also great communicators. With so many new ways to communicate – both as individuals and organisations – communication has probably never been more bewildering or challenging. Make no mistake; this is probably the most important skill of the 21st century. So take this course seriously. You may think you know how to communicate. After all, when did you learn to talk, read and write? But that’s often the greatest danger. We’ve been doing it for so long we forget that it is a management skill and not just something we do. More managers are let down by their communication skills than their technical skills of the job. If you become an accountant you will probably study for years and qualify, but the only people who study communication in the same way are those in narrow fi elds like acting or public relations. So in this course we hope to give you some vital theory and skills in the art of communication. We are not going in to marketing communications or the media, but instead focusing on the communication skills that any manager will need. So the topics we focus on include how we communicate ‘live’, both face-to-face with individuals, with groups and at a distance by phone. We also look at the need to stand up and present ourselves and our ideas to larger audiences. But we can’t always communicate verbally and there has been a revolution in written communication with the advent of email. So we will look closely at how to make the written word as powerful as the spoken – whether it be an email, a letter or a report. The detailed study guide is complemented by a textbook. By the end of the course, you will know some key theory, have some practical tools to use and hopefully plan your communications so that you feel more confident. But it is vital to practise and be rigorously self-critical. It is actually
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- Publié le
- 28 février 2024
- Nombre de pages
- 15
- Écrit en
- 2023/2024
- Type
- Examen
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study guide business admin management communicatio
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mgmt 5010 c204 management communication
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