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Types of advertisements

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Ba English Class Notes Sixth Semester from the paper Writing for Media. This will help students to know about types of advertisements.

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February 27, 2024
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2021/2022
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TYPES OF ADVERTISMENTS

Examples;
• Print advertising: newspaper, magazine, browser ads etc.…
• Broadcast advertising: television and radio ads.
• Out door advertising: banner, flags, wraps, hoardings...
• Digital advertising: Internet and digital devices


Commercial ads are of many types:
➢ TV ads:
TV is the one of the important sources of commercial ads. It is the medium were
wide range of business display their ads. There are several types of commercial
ads within this category. Business can advertise TV by product placements,
commercials and closed caption sponsorship. The cost of TV ads depends on the
size of a network audience but these types of commercial ads are usually
expensive.
➢ Custom ads:
Custom made products have gained their popularity and widely used in
commercial hood. Professional, graphic designing companies always customize
flags, banners and other commercial products with brand logo and messages.
➢ Print ads:
It can be included in many medium from magazines and newspapers to fliers
with magazines and newspapers. The cost of ads varies significantly based on
readership levels and the positioning of the ads. When it comes to fliers and
pamphlets however the associate cost is very different. Instead of purchasing ads
spacing another companies’ publication. Businessers must purchase paper
materials themselves. In addition, the distribution methods for these must be
founded.
➢ Radio ads:
Radio ads play between music or talk shows and they are usually shorter or
around the same length as the TV ads. Sometimes companies pay the host of the
show to endorse the product too. Sometimes many radio hosts are up front when
they are pushing a product while others never let on that they were paid to say
they like or use a product. Some radio shows do not add commercial in which
case the show can usually be financially sponsored in exchange for mentioning
the company name and moto on air. While it depends on the radio shoot, radio
ads are often some of the cheapest types of commercial ads.
➢ Internet ads:
It is another common commercial ad strategy. Many types of internet ads exist
including banner ads, video ads, pop up ads.
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