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OTE2601 Assignment 1 - 77%

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This is assignment 1 for OTE2601. I received 77% for this assignment. Please be sure to use this assignment as a guideline to answer the questions and do not plagiarise.

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Name: Deveney


Surname: Benn


Student number: 67566936


Module code: OTE2601


Assignment number: 02


Unique number: 620026


Due date: 19 July 2023

, QUESTION 1



1.
1.1.
• Unskilled occupation: An unskilled occupation has no training requirements.
Workers are trained while they work when it is necessary to maintain the standards
of the work being done and to keep up with any changes in the workplace.
Examples of workers that do not need any skills are cleaners, fast food employees,
cashiers, and parking lot attendees.
• Semi-skilled occupation: A semi-skilled occupation requires the workers to have a
certain amount of basic training. Courses are offered to refresh the employees’
knowledge, and advance their abilities as needed or required. Examples of semi-
skilled labour includes bartenders, truck/taxi drivers, and retail workers.
• Skilled occupation: A skilled occupation requires several years of training. Training
teaches people about the dedication necessary to uphold the anticipated level of
service during training. Firemen, carpenters, welders, and building inspectors are
examples of skilled workers.
• Professional and managerial occupation: A professional or managerial occupation
typically require a high academic standards from a technical school, university, or
technical college, as well as specialisation in a particular field. Examples of these
occupations are lecturers, psychologists, prosecutors, and pharmacists.
(Lumadi, 2021)

1.2. The 4 P’s of marketing are:
• Product: A product is a collection of services that a company sells to meet the
demands of customers. Entrepreneurs should concentrate on the needs of
consumers and divide them into categories for durable and non-durable items.
Based on customer buying patterns, these products can be divided into
convenience, selective, and speciality products. Products for convenience are well-
known, products for selection are those that consumers evaluate based on
sustainability, quality, affordability, and style, and products for speciality have
distinctive qualities. Trademarks and packaging are additional considerations for
consumers when making purchases.
• Price: The price that buyers pay for a product is directly proportional to its worth
and purpose. It is based on variables such as product cost, affordability, business
operating costs, profits, rivals’ prices and demand and supply. While selling price
indicates the money made by the consumer, cost price represents the payment
made business owner. The price less the cost price is the profit.
• Place: Because people prefer to buy basics close to their homes, a business’s
location has a significant influence on how popular it is. Factors contributing to its
popularity is plenty of parking, affordable prices, high-quality goods, friendly
service, security, information, cleanliness, ventilation, lighting, variety, flexible
business hours, special promotions, packing, delivery, and credit options.
• Promotion: Promotion is the practice of generating or boosting demand for a good
or service with the goal of convincing consumers to buy it. It can be broken down
into publicity, personal sales, sales promotion techniques, and advertising. While
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