CSFRST 2300 Exam Questions with Correct Answers ( 100% Guaranteed Pass)

CSFRST 2300 Exam Questions with Correct Answers ( 100% Guaranteed Pass) what is identity - Answer-‣ Identity: refers to both the visual identity and the brands personality what are the communications channels - Answer-advertising, PR, publicity, fashion shows and launches, and in store promotions types of advertising? - Answer-newspapers, magazines, TV, and mobile and online apps Importance of newspapers - Answer-• Newspapers (sales, trends, special promotions, meet-the-designer,...) ◦ Advantages: often cheaper to run an ad, wide circulation, less lead time ◦ Disadvantages: poor quality, not as attractive as glossy magazines, lots of clutter, discard Importance of Magazines - Answer-◦ Advantages: better print quality, color, specialized audiences, can include sample (scent strips) ◦ Disadvantages: cost more than newspaper ads, longer lead time needed, odd placement importance of TV - Answer-◦ Advantages: live entertainment value, wide distribution, can be targeted to audience ◦ Disadvantages: very expensive, long lead time, people may skip commercials and not see the ad importance of mobile and online apps - Answer-◦ Advantages: targeted to audience since customers download ◦ Disadvantages: may be cluttered, so consumer ignores what is PR? importance? - Answer-• Refers to activities controlled by the brand to create favorable publicity and enhance the brand image • Can be used to communicate socially responsible activities of company • May include: press kits, give-aways, special events to raise awareness (charity, product launches), or engage the community (food pantry drives, etc.), celebrity