Google Analytics Exam Study Questions and Answers Top Graded 2024 Graded A

If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately. - True What does Google Analytics call a URL that passes parameters of useful information for reporting? - A Hit When does the tracking code send a pageview hit to Google Analytics? - Every time a user loads a webpage with embedded tracking code When does the tracking code send an event hit to Google Analytics? - Every time a user performs an action with event tracking What does Google Analytics use to differentiate new and returning users? - 1. A Browser Cookie 2. A randomly-assigned unique identifier What will happen if a user clears the Analytics cookie from their browser? - 1. Analytics will not be able to associate user behavior data with past data collected 2.Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. - False To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use? - The Measurement Protocol If you define an event goal of playing a video, and a user plays that same video three times in the same session, how many Goal conversions will Google Analytics record? - Once Name the Goal types in Google Analytics? - Destination Duration Pages/Screens per session Event If data is excluded from a view using a filter, it may be recovered within thirty days. - False What scopes would you use for dimensions and metrics? - Hit-level, session-level, or user-level scope What is the order of steps when defining a measurement plan? - Business objectives > key actions > KPIs In a measurement plan, what are macro-conversions? - The main actions you want users to take on your website that accomplish your business goals You can change the default 30 minute session timeout in Google Analytics - True If you wish to collect data from two related websites with different domains in a single Google Analytics property, what feature must you set up? - Cross-Domain Tracking Filters may be applied retroactively to any data that has been processed - False If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply? - Filter 1: include U.S. and Canada If you wanted to view data in reports by different user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature would you set up to collect this data? - Custom Dimensions You can only pair metrics with dimensions if they are both in the same scope. - True If you wanted to create a Custom Dimension to analyze user behavior by membership status (such as their rewards level), what scope would you apply? - User Custom Dimensions can be used in which of the following reports? - 1. As secondary dimensions in Standard reports 2. As primary dimensions in Custom Reports You can apply a Custom Dimension to data you collected before you created the dimension and made it active. - False If you wanted to collect the number of comments users posted to a webpage on your site, which of these would you set up? - Custom Metric Custom Metrics can have which of the following scopes? - 1. Hit 2. Product What four parameters can you include with an event hit for reporting? - 1. Category 2. Action 3. Label 4. Value