[CMN 10V] Final Exam Latest Version Already Passed

[CMN 10V] Final Exam Latest Version Already Passed Mass Media Effect A change in an outcome within a person or social entity that is due to mass media influence following exposures to a mass media message or series of messages. Six types of Media Effects Cognition, Attitudes, Beliefs, Affects, Physiology, and Behavior 3 Effects of Violent Content Aggressor, Fear of Victimization, and Desensitization The Aggressor Effect The individual becomes more aggressive after being exposed through cognition or actually behavior. a. Men are more likely to watch. b. Children are more susceptible. c. Violence in music videos leads to more aggressive thoughts. The Fear of Victimization Effect The person becomes bad things will happen because they think the world is a more dangerous place. Heavy TV viewers are: i. More fearful about become victims of violence ii. More distrustful iii. More likely to perceive the world as dangerous Desensitization The individual does not respond as powerfully to violence or gore. a. Are less sympathetic to victims of violence. b. Perceive people to be less injured. c. Take longer to help people in need Prosocial Effects of Media Playing prosocial video games increases prosocial behaviors overtime Media can positively influence helpful behaviors and moral behavior, particularly among children and adolescence. Mental and Physical Well-being in the Media There is a link between viewing media content and disordered eating intention and behavior. ● Women: Unhealthy eating in an effort to be thinner. ● Men: Excessive exercise to become more muscular ideal Product Placement Recall Do people remember the product being in the show. If they liked the show: 1. They recall even if it is subtle 2. If they dislike the show: They recall, even if it is subtle. What about attitudes? a. Like: For subtle or prominent, can have negative effects on attitudes toward the brand. b. Dislike: Increase attitudes toward the brand, both for subtle and prominent placements Advertising to Children 1. Children lack basic advertising competencies 2. Children do not understand the persuasive intents of advertising a. Age 9-10: Begin to recognize b. Age 12: Begin to understand the persuasive intent Conceptual Congruency Two concepts go together. Perceptual Congruency Two concepts look similar. Gender A socially constructed system of symbols that a culture defines as what is a man or a woman. Product of culture and changes over time. Sex Genetically and biologically determined. Stable and does not change over time. Gender Identity Self perception as a man or a woman Androgynous Someone who identifies with femininity and masculinity. Gender-Based Language Use Assertiveness and Affiliation Assertiveness Trying to influence others. Connected