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Summary Chapter 2 ~ Principles of Marketing

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Samenvatting is afkomstig van 'Principles of Marketing´ Global edition, 16th edition'. Geschreven door Philip Kotler en Gary Armstrong. De samenvatting is geordend per leerdoel van de lessen. De stof in de samenvatting is tot stand gekomen door een combinatie van het boek en de PowerPoint om zo een zo volledig mogelijk samenvatting te schrijven. De afbeeldingen geven soms nog net iets meer uitleg en zijn afkomstig uit het boek.

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Marketing &g Sales Blockg 1g g g Chapterg 2 Summery

To remember segmentatonn targetng and positoning
Market segmentatin (S) Isg theg divisioig ofg ag marketg iitog distictg nroupsg ofg buyersg whog have
difereitg ieeds g characteristc g org behavioursg aidg whog minhtg
requireg separateg productsg org marketing mixes
Market segment Isg ag nroupg ofg coisumersg whog respoidg iig ag similarg wayg tog niveig set
ifg marketing eforts
Targetng (T) Selecting theg mostg proftableg nroupg ofg peopleg forg yourg
product/service
Basedg oig theg eitreg populatoinsg ‘iisinhtn

To remember the segmentaton criteria
Senmeitatoig criteria Dividedg iig fourg difereitg catenories.
 Geonraphicg senmeitatoi
 Demonraphicg senmeitatoi
 Behavioursg senmeitatoi
 Psychonraphicg senmeitatoi


To explain the marketng mix

Marketng mix Actuallyg difereitating theg marketg oferg tog createg superiorg costumerg
valueg

Theg fourg ofg theg Psg ofg theg marketing mixg
 Product
 Price
 Promotoi
 Place
Connected book
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Dr. Philip T. Kotler, Gary Armstrong Principles of Marketing
Publisher: april 2015 ISBN: 9781292092485 Edition: 16

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International Business and Management Studies
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Which chapters are summarized?
Chapter 2
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2017/2018
Type
Summary
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  • rbs
  • ibms
  • ibl
  • business understanding
  • marketing and sales
  • year 1
  • global edition principles of marketing 16th edition
  • global edition principles of marketing
  • ms
  • international business management studies

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