Written by students who passed Immediately available after payment Read online or as PDF Wrong document? Swap it for free 4.6 TrustPilot
logo-home
Previously searched by you
Previously searched by you
logo
  • Hogeschool Rotterdam (HR)
  • Marketing and Sales
To add items to your wishlist, you must be logged in
Document preview thumbnail
Preview 1 out of 3 pages
Summary

Summary Chapter 16 ~ Principles of Marketing

0.0
(0 reviews)
- sold
3 pages
2017/2018 Written for academic year
Institution
Hogeschool Rotterdam (HR)
Course
Marketing and Sales
Document preview thumbnail
Preview 1 out of 3 pages

Samenvatting is afkomstig van 'Principles of Marketing´ Global edition, 16th edition'. Geschreven door Philip Kotler en Gary Armstrong. De samenvatting is geordend per leerdoel van de lessen. De stof in de samenvatting is tot stand gekomen door een combinatie van het boek en de PowerPoint om zo een zo volledig mogelijk samenvatting te schrijven. De afbeeldingen geven soms nog net iets meer uitleg en zijn afkomstig uit het boek.

Content preview

Marketing aidg Saee g beockg 1g g g Chapterg 16 Summery

Clear understanding of the diferenne between sales and marketng and where they
nomplement

Marketng Tree main elements
- Creating &g addning vaeue
- Bunedning ag reeatoi hnpg
- Su tanining ag reeatoi hnpg

How?
managing the following items
- Re earchg &g evaeuate
- Newg deveeopmeit
- Marketing mnxg 4g ps g
- Strateny
- Stratenyg tarting theg AIDAFg proce g
o Atteitoi
o Iitere t
o De nre
o Actoig
o Fuefemeitg

Sales Dnrectedg tog createg ag reeatoi hnpg nig whnchg ag barterg tart g aidg heiceg ag
productg org ag ervnceg n g hared
g g g g g Barterg g exchaineg mo tg nfg theg tmeg n g ntg moiey,g vnrtuaeg vaeuta


AIDAF
A Atteitoig g nitroduceg theg me ane
I Iitere tg g nitere tg ofg theg tarnetg nroup
D De nreg g theg nitere tg forg theg product/ ervnceg houedg beg
putg nig de nreg forg theg product/ ervnceg
A Actoig tarnetg nroupg n g noning tog buyg theg product




What type of markets are there

 Bu nie g 2g Coi umerg (B2C)
 Bu nie g 2g Bu nie g (B2B)
 Bu nie g 2g Goverimeitg (B2G)
 Coi umerg 2g Coi umerg (C2C)
 Goverimeitg 2g Goverimeitg (G2G)
Connected book
image
Dr. Philip T. Kotler, Gary Armstrong Principles of Marketing
Publisher: april 2015 ISBN: 9781292092485 Edition: 16

Document information

Study
International Business and Management Studies
Summarized whole book?
No
Which chapters are summarized?
Chapter 16
Uploaded on
September 4, 2018
Number of pages
3
Written in
2017/2018
Type
Summary
Report Copyright Violation
$4.16
Wrong document? Swap it for free Within 14 days of purchase and before downloading, you can choose a different document. You can simply spend the amount again.
Written by students who passed
Immediately available after payment
Read online or as PDF
Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
Fleurultee
4.0
(59)
Sold
121
Followers
84
Items
74
Last sold
1 year ago
Available in package deal
Product Image
Package deal
Bundel ~ Principles of Marketing
-
2
Sold
4
item
Sep 2018
$20.80
$7.14
You save 66% More Info

Browse related subjects

Subjects

  • ibms
  • ibl
  • marketing and sales
  • business understanding
  • year 1
  • bloc
  • global edition principles of marketing 16th edition
  • global edition principles of marketing
  • ms
  • international business management studies

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Working on your references?

Create accurate citations in APA, MLA and Harvard with our free citation generator.

Learn more Create citation
Working on your references?

Frequently asked questions