Marketing &g Salesg Block1g g g Chapterg 1 Summery
To recall the difereece betweee eeeds aed waets
Needs Statedg ofg deprivatoi
- Physicalg –g food,g clothiin,g warmth,g safety
- Socialg –g rewardiing aidg afectoi
- Iidividualsg –g kiowledneg aidg self-expressioi
Wants Theg formg humaig ieedsg takeg asg theyg areg shapedg byg cultureg aidg iidividualg
persoiality
Demands Waitsg backedg byg buyiing power
To ideetif the mareeteg process as defeed bf eotler
Thisg imaneg showsg marketing iig iutshell.g Byg creating valueg forg coisumers,g marketersg
captureg valueg fromg coisumersg iig returi.g Thisg fve-stepg processg formsg theg marketing
frameworkg forg theg restg ofg theg chapters
To remember the defeitoe oi mareeteg
Marketnn Ag processg byg whichg compaiiesg createg valueg forg customersg aidg buildg
stroing customersg relatoishipsg tog captureg valueg fromg customersg iig returi
To recogeize the difereet mareeteg coecepts
Theg marketing coiceptg areg focusesg oig theg ieedswwaitsg ofg tarnetg marketsg aig deliveriing value
betterg thaig compettors.g Theg marketing coiceptg believesg iig theg pullg stratenyg aidg saysg theg
youg ieedg tog makeg yourg braidg sog stroing thatg coisumersg themselvesg preferg yourg braidg overg
everyg otherg compettor.g Thisg caig beg achievedg throunhg marketin.g
To defee mareeteg mfopia
Myopia isg focusiing oilyg oig existing waitsg aidg losiing sinhtg ofg uiderlyiing
coisumerg ieeds
To recall the difereece betweee eeeds aed waets
Needs Statedg ofg deprivatoi
- Physicalg –g food,g clothiin,g warmth,g safety
- Socialg –g rewardiing aidg afectoi
- Iidividualsg –g kiowledneg aidg self-expressioi
Wants Theg formg humaig ieedsg takeg asg theyg areg shapedg byg cultureg aidg iidividualg
persoiality
Demands Waitsg backedg byg buyiing power
To ideetif the mareeteg process as defeed bf eotler
Thisg imaneg showsg marketing iig iutshell.g Byg creating valueg forg coisumers,g marketersg
captureg valueg fromg coisumersg iig returi.g Thisg fve-stepg processg formsg theg marketing
frameworkg forg theg restg ofg theg chapters
To remember the defeitoe oi mareeteg
Marketnn Ag processg byg whichg compaiiesg createg valueg forg customersg aidg buildg
stroing customersg relatoishipsg tog captureg valueg fromg customersg iig returi
To recogeize the difereet mareeteg coecepts
Theg marketing coiceptg areg focusesg oig theg ieedswwaitsg ofg tarnetg marketsg aig deliveriing value
betterg thaig compettors.g Theg marketing coiceptg believesg iig theg pullg stratenyg aidg saysg theg
youg ieedg tog makeg yourg braidg sog stroing thatg coisumersg themselvesg preferg yourg braidg overg
everyg otherg compettor.g Thisg caig beg achievedg throunhg marketin.g
To defee mareeteg mfopia
Myopia isg focusiing oilyg oig existing waitsg aidg losiing sinhtg ofg uiderlyiing
coisumerg ieeds
