MKT 401|313 Questions with 100% Correct Answers | Updated & Verified|88 Pages

A - ️️Marketing Strategy strategic marketing and the marketing strategy concept - ️️Marketing strategy includes all basic and long-term activities in the field of marketing that deal with -the analysis of the strategic initial situation of a company and -the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives. Companies require a broad road map that defines their conduct over an extended period of time This planning process is illustrated through the strategic aspects of marketing. System of company objectives - ️️Multiple levels - different objectives Company vision -> Level 1: Business mission -> Level 2: Company objectives -> Level 3: Functional objectives (R&D, Finance, Mkt); SBU objectives -> Level 4: Instrumental objectives