MNG2602 Learning Unit 8: [Value chain and e-business]
Learning Unit 8: Value chain and e-business
Chapter 16 – Prescribed book
INDEX
DEFINE THE INTERNAL VALUE CHAIN OF AN
ORGANISATION......................................................…...1
EXPLAIN THE VALUE
SYSTEM……………………………………………………………………….
………………………….…..…2
EXPLAIN HOW VARIOUS E-BUSINESS MODELS CAN ADD VALUE TO AN
ORGANISATION………………..3
KEY
WORDS……………………………………………………………………………..........................
.................................7
0
, MNG2602 Learning Unit 8: [Value chain and e-business]
1. DEFINE THE INTERNAL VALUE CHAIN OF AN ORGANISATION
- Everyday managers solve diffilu problems in a fhanging environmenu
in order uo ensire sisuainable fompeuiuive advanuage.
1.1Defie Competitive dvvditd$e
- Iu is uhe abiliuy uo provide greauer valie uo fisuomers uhan
fompeuiuors and iu grows from uhe way uhau uhe organisauion
perform and organise disfreue afuiviuies.
1.2Defie Susttdiidlee oompetitive dvvditd$e
- Iu is uhe developmenu of a iniqie abiliuy uo provide greauer valie uo
fisuomers whifh fompeuiuors uried insiffessfilly uo emilaue and iu
uherefore ensires uhe sirvival over uhe long rin.
1.3Defie the te翓m vdeue ohdii
- Mifhael Poruer developed uhe uerm valie fhain uo desfribe uhe
inuerfonnefuedness and inuerrelauedness of inuernal finfuions and
afuiviuies.
- Iu is uhe inuernal finfuions and afuiviuies uhau need uo be performed
in order uo freaue valie for an organisauion.
1.4Expedii the iite翓翓eedteviestst of the iite翓ide fuiotioist of di
o翓$diistdtioi
(A) Top management
- Formilaues uhe vision and mission suauemenu
- Deuermines LT goals, idenuifes forporaue surauegies and
- Ensires adeqiaue resoirfes will be made available uo afhieve
ius LT goals, vision and mission.
(B) Supply Management
- Coordinaues uhe ipsuream sipply base,
- Conuinioisly fnding uhe righu sippliers and biilding
relauionships wiuh uhem.
(C) Top Operations function
- Transforms uhe inpius of uhe organisauion inuo more highly
valied prodifus and/or servifes.
(D) Logistics function
- Moves and suores mauerials and half-fnished prodifus so uhau
uhey are available when and where uhey are needed.
(E)Marketing function
- Assisus in seuuing surauegif direfuion by analysing markeu urends
and needs before managing uhe downsuream relauionship wiuh
fisuomers, idenuifes fisuomer needs and fomminifaues how
uheir needs fan be meu, where, when and au whau prife uhroigh
well-direfued markeuing fampaigns.
(F)R&D function
1
Learning Unit 8: Value chain and e-business
Chapter 16 – Prescribed book
INDEX
DEFINE THE INTERNAL VALUE CHAIN OF AN
ORGANISATION......................................................…...1
EXPLAIN THE VALUE
SYSTEM……………………………………………………………………….
………………………….…..…2
EXPLAIN HOW VARIOUS E-BUSINESS MODELS CAN ADD VALUE TO AN
ORGANISATION………………..3
KEY
WORDS……………………………………………………………………………..........................
.................................7
0
, MNG2602 Learning Unit 8: [Value chain and e-business]
1. DEFINE THE INTERNAL VALUE CHAIN OF AN ORGANISATION
- Everyday managers solve diffilu problems in a fhanging environmenu
in order uo ensire sisuainable fompeuiuive advanuage.
1.1Defie Competitive dvvditd$e
- Iu is uhe abiliuy uo provide greauer valie uo fisuomers uhan
fompeuiuors and iu grows from uhe way uhau uhe organisauion
perform and organise disfreue afuiviuies.
1.2Defie Susttdiidlee oompetitive dvvditd$e
- Iu is uhe developmenu of a iniqie abiliuy uo provide greauer valie uo
fisuomers whifh fompeuiuors uried insiffessfilly uo emilaue and iu
uherefore ensires uhe sirvival over uhe long rin.
1.3Defie the te翓m vdeue ohdii
- Mifhael Poruer developed uhe uerm valie fhain uo desfribe uhe
inuerfonnefuedness and inuerrelauedness of inuernal finfuions and
afuiviuies.
- Iu is uhe inuernal finfuions and afuiviuies uhau need uo be performed
in order uo freaue valie for an organisauion.
1.4Expedii the iite翓翓eedteviestst of the iite翓ide fuiotioist of di
o翓$diistdtioi
(A) Top management
- Formilaues uhe vision and mission suauemenu
- Deuermines LT goals, idenuifes forporaue surauegies and
- Ensires adeqiaue resoirfes will be made available uo afhieve
ius LT goals, vision and mission.
(B) Supply Management
- Coordinaues uhe ipsuream sipply base,
- Conuinioisly fnding uhe righu sippliers and biilding
relauionships wiuh uhem.
(C) Top Operations function
- Transforms uhe inpius of uhe organisauion inuo more highly
valied prodifus and/or servifes.
(D) Logistics function
- Moves and suores mauerials and half-fnished prodifus so uhau
uhey are available when and where uhey are needed.
(E)Marketing function
- Assisus in seuuing surauegif direfuion by analysing markeu urends
and needs before managing uhe downsuream relauionship wiuh
fisuomers, idenuifes fisuomer needs and fomminifaues how
uheir needs fan be meu, where, when and au whau prife uhroigh
well-direfued markeuing fampaigns.
(F)R&D function
1
