CPCM Course 6 Promotion Analysis Techniques Exam

CPCM Course 6 Promotion Analysis Techniques Exam C. There are a standard set of promotion management applications across most retailers. - Answer-Select the answer below that is LEAST correct regarding retailer's promotion management applications. A. Promotion management applications allow for automation of planning, executing, and reviewing promotional events. B. Applications can measure inventory levels, promotional planning, ad planning, and promotional tracking. C. There are a standard set of promotion management applications across most retailers. D. Promotion management applications vary significantly across retailers. 80 (WORK= (80,000/400,000)*100=20 % incremental / 100-20=80) -Answer-If a product sells $400,000 in total dollar sales for a week, and $80,000 is incremental, what is the subsidy for the promotion week? Type the correct numerical answer in the space below (no decimal places or symbols). B. Lift factor -Answer-Which of the following measure is LEAST relevant when completing a topline promotional assessment at a brand and segment level for a 52-week time period? A. % sold on incremental sales B. Lift factor C. Display % change D. Fair share index E. Promotional ad % change True (Promotions) -Answer-True or false. Promotions affect the total product supply chain. A. Pantry loading cannibalization -Answer-Refer to the diagram, which illustrate baseline weekly sales, and a promotion in week #9. What is missing in this analysis to truly capture the incremental sales? A. Pantry loading cannibalization B. Out of stocks C. Lost sales D. Correlation / regression analysis A. the average across all time periods in the same year -Answer-When calculating a seasonality index, the sales or volume for a particular time period should be compared to: A. the average across all time periods in the same year B. the average for the preceding 8 weeks C. the average for the same time period in the previous year D. the average for the following 3 weeks A. -0.66 to -1.0 -Answer-Which correlation coefficient range indicates that there is a strong relationship between price and volume? A. -0.66 to -1.0 B. 0 to -0.66 C. +1 to -1 E. Payout -Answer-Which of the following terms most relates to "the return on investment for promotional activities"? A. Regression B. Break Even C. Lift Factor D. Correlation E. Payout 125 (WORK= baseline sales = 400,000-80,000=320,000 .... 400,000/320,000*100=125) - Answer-If a product sells $400,000 in total dollar sales during a week, $80,000 of which is incremental, and category sales are $1,600,000, what is the lift for the promotion week? Type the correct answer as a whole number in the space below. D. Subsidy -Answer-The formula 100-(incremental Sales $ / Total Sales $ x 100) calculates which of the follow