SPMA 1p91 midterm Q&A | VERIFIED UPDATE

SPMA 1p91 midterm Q&A | VERIFIED UPDATE What does media relations involve? - ANSWER creating, coordinating, and organizing information about the organization and disseminating it to the public either indirectly (mass media) or directly (social media accounts) The final stage of the Decision-Making Process model includes - ANSWER post-purchase evaluation What are the three types and examples of sport mass media? - ANSWER a) Print communication (magazines) b) Electronic communication (TV) c) New media (social media- Twitter) What are the two types of organizational communication? - ANSWER a) Intraorganizational (communication w/ other organization members) b) Interorganizational (communication w/ outsiders- ex. Niagara IceDogs visitng local school) What is legislation? - ANSWER Laws (aka statues) passed by the government What is a contract? - ANSWER A legally enforceable agreement between 2+ people in which one has made an offer, the party to whom the offer was made accepts it, and consideration has been determined What is a breach of contract? - ANSWER When one party fails to live up to the terms. The innocent party may go to court seeking damages. Impact of international sport, North American involvement, has been profound... - ANSWER 1992- NBA pros play in Olympics for first time. Exposure created NBA fans + new players worldwide. 1998- NHL pros play in Olympics for first time. What are the three types of sport communication services & support? - ANSWER 1. Advertising 2. Public relations and crisis management 3. Research What are issues with new media? - ANSWER a) Control vs. dependance b) Dictation vs. two-way communication c) Professionalism vs. freedom/fandom SPMA grads in industry must balance ___ with ___ - ANSWER Profit maximization with ethical corporate social responsibility (Sport Management Research) Key Concept # 6 Validity and Reliability. What do the two mean? - ANSWER Validity: accuracy of research in accounting for fullness of meaning of concepts Reliability: consistency and/or dependability of findings What are the two defining factors of international sport? - ANSWER 1. The context in which an individual, organization, or event operates within the international sport enterprise. 2. The degree to which, or the regularity with which, action by an individual, organization, or event focuses primarily on the international stage What are the 3 types of personal communication? - ANSWER Intrapersonal (communication w/ yourself through thoughts) Interpersonal (communication one-on-one with one other person) Small group (communication between 3+ people) How can sport tourism be sustainable in 3 ways and provide an example. - ANSWER 1. Environmentally. Skiing, golf, scuba diving etc. depend on the natural environment, but also harm it. 2. Economically. Sports generate revenues but: locals~ 70% of NA big league spectators are local, displacement effect~ people stay away because of sporting event hassles. 3. Socially. Residents might feel pride by hosting an event, or appreciate improved infrastructure left behind