MNB 1601 Assessment 2

Assessment 2: Attempt review https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=145




UNISA  2024  MNB1601-24-S1  Welcome to MNB1601!  Assessment 2

QUIZ




Started on Thursday, 1 February 2024, 10:26 AM
State Finished
Completed on Thursday, 1 February 2024, 1:43 PM
Time taken 3 hours 17 mins
Marks 15.00/15.00
Grade 100.00 out of 100.00


Question 1

Correct

Mark 1.00 out of 1.00




The distinctive triangular boxes of Toblerone Swiss Chocolates give an image of
exclusivity and sets their chocolates apart from their competitors on grocery
store shelves. Which type of packaging is Toblerone using for their chocolates?

Select one:
a. Reusable packaging
b. Speciality packaging 
c. Family packaging
d. Economic packaging



The correct answer is: Speciality packaging




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,Assessment 2: Attempt review https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=145


Question 2

Correct

Mark 1.00 out of 1.00




Angie has joined the social club at her work. She hopes that by becoming a
member she will be accepted by her colleagues and included in social functions.
The social club can be seen as a/an _____________ group. 1 opinion 2 cultural 3
familiar 4 reference

Select one:
a. opinion
b. cultural
c. familiar
d. reference 



The correct answer is: reference




Question 3

Correct

Mark 1.00 out of 1.00




Hyvon is interested in buying a new car. She walks into the �rst dealership she
can �nd and the sales consultant convinces her to buy the brand new 2017
Hyundai i20. Which marketing communication method was used here?

Select one:
a. Advertising
b. Direct marketing
c. Personal selling 
d. Sales promotion



The correct answer is: Personal selling




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