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Summary

Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 2.

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Uploaded on
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Summary for the Consumer and Marketing course (323623-B-6). It includes chapter 2 of the Consumer Behavior 8th edition book. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.

Institution
Tilburg University (UVT)
Course
Consument en Marketing (323623B6)









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Connected book

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Wayne Hoyer, Deborah J. Macinnis Consumer Behavior
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  • 9780357721292
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Written for

Institution
Tilburg University (UVT)
Study
Bedrijfseconomie
Course
Consument en Marketing (323623B6)

Document information

Summarized whole book?
No
Which chapters are summarized?
Hoofdstuk 2
Uploaded on
January 31, 2024
Number of pages
12
Written in
2023/2024
Type
SUMMARY

Subjects

  • motivation
  • involvement
  • personal relevant
  • self concepts
  • values
  • needs
  • perceived risk
  • ability
  • resources
  • goals
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Voordeelbundel met samenvattingen Consumer Behavior, IBSN: 9780357721292. Consument en Marketing (323623-B-6), Hoofdstuk 1 t/m 3
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3 2024
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