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1. Identify two consequences: - ️️reinforcement and punishment 2. The field of Applied Behavior Analysis focuses on ______________ behavior. - ️️observable 3. What follows behavior? - ️️consequences 4. Another way to conceptualize negative in negative reinforcement and negative punishment is: - ️️removal Negative refers to the removal of a stimulus in regards to the consequence. 5. Jane rarely used her phone. Whenever her annoying coworker approaches her and she is on the phone her coworker walks away. Now Jane is always talking on the phone. What principle of behavior accounts for this increase? - ️️negative reinforcement 6. Reinforcement is any event that _________ behavior and _________ behavior. - ️️follows; increases 7. Who was the founder of modern behaviorism? - ️️B.F. Skinner 8. When Kay talked to Nancy, she liked to complain about work. Nancy would listen and try to cheer her up by talking with her. The more Nancy talked with Kay the more she complained. By talking with Kay after she complained, Nancy used what principle? - ️️positive reinforcement 9. The definition of behavior is: - ️️any observable movement of a living thing