HubSpot
SEO
Certification
questions
and
answers
True
or
False?
Authority
directly
impacts
ranking
strength
True
True
or
False?
Don’t
use
a
page’s
URL
as
your
link
description.
True
What
do
you
need
to
balance
when
doing
SEO?
Focusing
on
the
user
and
making
it
easy
for
search
engines
to
crawl
your
website
Dr.
Dave
Driscoll,
a
very
credible
and
well
respected
authority
on
dentistry,
just
linked
to
a
blog
post
that
you
wrote
about
how
to
floss
from
his
website.
When
Google
assesses
the
authority
of
your
post
and
recognizes
the
link
from
Dr.
Driscoll's
website,
which
search
engine
function
is
at
play?
Ranking
You’re
trying
to
rank
for
one
of
your
target
topics
using
a
web
page
that
contains
a
long,
canonical
piece
of
written
content.
However,
when
you
do
your
research
on
what’s
already
ranking
for
that
topic
by
searching
for
it
on
Google,
you
notice
that
the
majority
of
search
results
on
page
one
are
videos.
Which
of
the
following
actions
will
give
your
website
the
best
chance
of
ranking
for
this
topic?
Create
a
video
about
that
topic,
and
add
it
to
your
existing
written
page.
Because
Google
is
serving
up
mostly
videos
on
page
one
for
this
particular
topic,
you’ll
want
to
have
a
video
in
there
–
but
that
doesn’t
mean
having
written
content
to
supplement
it
won’t
help.
What
is
the
primary
goal
of
a
search
engine? To
serve
users
the
most
relevant
content
that
matches
their
search
query
True
or
False?
The
same
SEO
strategy
will
yield
the
same
results
for
all
websites.
False
Choose
all
that
apply.
Which
of
these
factors
will
affect
your
SEO
strategy?
-How
established
your
business
is
online
-What
resources
you
have
to
dedicate
to
SEO
-What
industry
you're
in
Choose
all
that
apply.
Which
of
these
are
important
KPIs
to
consider
for
SEO?
-Organic
Traffic
-Keyword
Ranking
-Bounce
Rate
-Page
load
time
Choose
all
that
apply.
How
do
you
determine
the
authority
of
a
piece
of
content?
-The
content
is
talked
about
often.
-The
content
is
referred
to
often.
-The
content
is
cited
in
other
works.
Choose
all
that
apply.
What
does
your
backlink
profile
measure?
-The
number
of
inbound
links
to
your
website.
-The
number
of
unique
domains
that
link
to
your
website.
SEO
Certification
questions
and
answers
True
or
False?
Authority
directly
impacts
ranking
strength
True
True
or
False?
Don’t
use
a
page’s
URL
as
your
link
description.
True
What
do
you
need
to
balance
when
doing
SEO?
Focusing
on
the
user
and
making
it
easy
for
search
engines
to
crawl
your
website
Dr.
Dave
Driscoll,
a
very
credible
and
well
respected
authority
on
dentistry,
just
linked
to
a
blog
post
that
you
wrote
about
how
to
floss
from
his
website.
When
assesses
the
authority
of
your
post
and
recognizes
the
link
from
Dr.
Driscoll's
website,
which
search
engine
function
is
at
play?
Ranking
You’re
trying
to
rank
for
one
of
your
target
topics
using
a
web
page
that
contains
a
long,
canonical
piece
of
written
content.
However,
when
you
do
your
research
on
what’s
already
ranking
for
that
topic
by
searching
for
it
on
Google,
you
notice
that
the
majority
of
search
results
on
page
one
are
videos.
Which
of
the
following
actions
will
give
your
website
the
best
chance
of
ranking
for
this
topic?
Create
a
video
about
that
topic,
and
add
it
to
your
existing
written
page.
Because
is
serving
up
mostly
videos
on
page
one
for
this
particular
topic,
you’ll
want
to
have
a
video
in
there
–
but
that
doesn’t
mean
having
written
content
to
supplement
it
won’t
help.
What
is
the
primary
goal
of
a
search
engine? To
serve
users
the
most
relevant
content
that
matches
their
search
query
True
or
False?
The
same
SEO
strategy
will
yield
the
same
results
for
all
websites.
False
Choose
all
that
apply.
Which
of
these
factors
will
affect
your
SEO
strategy?
-How
established
your
business
is
online
-What
resources
you
have
to
dedicate
to
SEO
-What
industry
you're
in
Choose
all
that
apply.
Which
of
these
are
important
KPIs
to
consider
for
SEO?
-Organic
Traffic
-Keyword
Ranking
-Bounce
Rate
-Page
load
time
Choose
all
that
apply.
How
do
you
determine
the
authority
of
a
piece
of
content?
-The
content
is
talked
about
often.
-The
content
is
referred
to
often.
-The
content
is
cited
in
other
works.
Choose
all
that
apply.
What
does
your
backlink
profile
measure?
-The
number
of
inbound
links
to
your
website.
-The
number
of
unique
domains
that
link
to
your
website.
