UGBA 10 Marketing Question and answers already passed 2023/2024

UGBA 10 Marketing Question and answers already passed 2023/2024Old Spice - correct answer Example of how an ad became part of a cultural conversation. Marketing definition - correct answer Marketing is the process of creating value for customers and building strong customer relationships in order to capture value ($$) from customers in return Touchpoints - correct answer places where the consumer interacts with the company. examples: reputation, advertising, price, reviews, post purchase services, website, etc. Nike's touchpoint - correct answer Nike's running app provides a touchpoint with the company because consumers interact on another level Starbuck touchpoint - correct answer "My Starbucks Barista" a way to order through a siri-like app, creates new ways to deliver value to consumers leveraging new technologies Amazon touchpoint - correct answer Amazon at Kohl's: Having Amazon merchandise helps draw new customers to Kohl's stores, and being located inside Kohl's makes it easier for current Amazon customers to bring back unwanted items. Knowing the Customer: - correct answer Wants & needs, attitudes and hopes, expectations, perceptions of alternatives, beha