GEB 3213 Chapter 8 Questions and Answers 100% Verified

1. Suppose you have written an article about a new product. Your company has developed an advertising campaign introducing the product to the market and has added it to their online sales menu. Once your article has been reviewed and posted, it is accessed online by a reader in another country who is currently researching products that fall within your product range. That reader sees a banner ad displayed across the header of the Web page, with the name of your company prominently displayed in the reader's native language. Ads of this nature are called _____ ads. a. psychologically irrelevant b. contextually relevant c. behaviorally nonrelevant d. channel nonrelevant e. interference awareness b. contextually relevant 2. What is the final step in the communication process? a. Context b. Interference c. Feedback d. Message e. Channel c. Feedback 3. _____ is defined as a receiver's response to a source. a. Feedback b. Context c. Interference d. Channel