Hubspot - Content Marketing Exam Questions And Answers

Hubspot - Content Marketing Exam Questions And Answers What is content marketing? - ANS - Strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action - content is the message your content marketing produces - The art of communicating with your prospects and customers without having to sell to them How long has content marketing been around? - ANS Content marketing has been around for a while (4200 BC, Cavemen) What's the Inbound Methodology? - ANS Attract (strangers) Convert (visitors) Close (Leads) Delight (Customers) (Promoters) What's content's relationship with the Inbound - ANS Content pulls people from one stage in the inbound methodology to another. What's the difference between content marketing and inbound marketing? - ANS Both focus on empowering potential customers, building lasting relationships with an audience, and creating valuable content that both entertains and educates Success relies on both inbound and content marketing Inbound should be a superset inclusive of your content, but not exclusive to them How do you create a successful content marketing approach? - ANS - Telling good stories - Generate supportive content ideas - Plan long-term content strategy - Build content-creation framework - Become an effective writer - Extend value of content through repurposing - Effectively promote the content(40% create, 60% promote content) - Analyze and measure it - Communicate results with rest of team Why does your business need a story? - ANS People want to be connected to a group, to belong. What is business storytelling? - ANS It's about creating alignment between your business and your prospects and customers It helps your prospects make sense of the decisions they are about to make. It makes them the main characters How does it differ from non-business storytelling? - ANS It's also your value and your missions What's the goal of business storytelling? - ANS To make a human connection, to resonate with people who need your help and guidance What isn't a business story? - ANS A story is not just your history. It is not cliche. It is not what everyone else is saying A storytelling is about standing out, not blending in. It is about connecting with emotion. What do you need to tell a great story? - ANS All about how you frame the story Character, Conflict, Resolution What is the Golden Circle? - ANS "People don't by what you do, they buy why you do it." 1) Why are you doing what you're doing? 2) How will this help your audience? 3) What are you offering? Why is the Golden Circle important to storytelling? - ANS It has to do with the parts of the brain. Why/How based content connects with feelings in human behavior. What are the foundational storytelling elements? - ANS Characters - people involved are your readers Conflict - The lesson learned, how the character transforms through the challenge Resolution - Provide context and emotion to the audience to relate and process the story How do you determine characters within a story? - ANS The characters of your story are the readers/your audience - Start with your buyer persona What is first, second, and third point of view? - ANS First person: - the character is yourself, confessional, builds authority, known author Second person: - character is your audience, must understand buyer persona, make it personal Third person: - he said/she said, case studies, both fictional or nonfictional Why is conflict important to a story? - ANS The power is in what you're teaching. It connects two entities. It makes the story personal. If your story lacks conflict, then you're probably not telling a story. Be genuine, and fit it to the buyer's problems, needs, etc. How should you end a story? - ANS The resolution should call your audience to action. It should fulfill the purpose of the story. Why should your content be consistent and a