Content Marketing Hubspot Certification Exam Questions And Answers

Content Marketing Hubspot Certification Exam Questions And Answers Content Marketing - ANS A strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action. The art of communicating with your prospects and customers without having to sell to them. 1st Sign of Content Marketing - ANS 4200 B.C. Content - ANS the message your content marketing strategy delivers Inbound Methodology - ANS Attract Convert Close Delight Attract (Inbound Methodology) - ANS blog, keywords, social publishing Strangers >> Visitors Convert (Inbound Methodology) - ANS forms, CTA, landing pages Visitors >> Leads Close (Inbound Methodology) - ANS CRM, email, workflows Leads >> Customers Delight (Inbound Methodology) - ANS Surveys, smart content, social monitoring Customers >> Promoters Similarities between content marketing and inbound marketing - ANS Focus on: Empowering potential customers Building a lasting relationship with your audience creating valuable content that both entertains and educates Success relies on BOTH. Diffs between content marketing and inbound marketing - ANS inbound should be a superset- inclusive of you content assets but not limited to them. Steps to create a successful content marketing plan - ANS The power of story telling Generating content ideas Planning a long term content strategy Building a content creation framework Becoming an effective writer Extending the value of content through repurposing How to effectively promote your content Analyzing and measuring content Developing a growth marketing mentality Create content more easily - ANS by identifying your content marketing plan (long term) Business Storytelling - ANS creating alignment between your business and your prospects and your customers