Hubspot Digital Marketing Certification Exam Questions And Answers Hubspot Digital Marketing Certification Exam Questions And Answers

Hubspot Digital Marketing Certification Exam Questions And Answers True or false: Digital advertising has no impact on your organic marketing efforts. - ANS False Which of the following can digital advertising help you accomplish? - ANS Get more results in the search engine results pages Organic reach on social media networks like Facebook is: - ANS Shrinking Which of the following is a reason why advertising was not originally part of the inbound playbook? - ANS It was seen as intrusive, irrelevant, and unhelpful, wasn't targeted, and there wasn't the ability to take over control of the content. (All of the Above) While Facebook focuses on targeting your ads based on your audience's interests, Google Ads focuses on targeting your ads based on your audience's - ANS Intent What's retargeting? - ANS Targeting people who are already familiar with your brand Get Fitness is a fictional studio that sells fitness classes. The fitness industry is highly competitive and consumers are known to not be very brand loyal. Which paid media initiative will likely be most successful for this business? - ANS Display ads showing the class's value The Evergreen Environmental Organization is a fictional nonprofit. One of their marketing goals is to build up the newsletter subscription database. They have a campaign and budget in place but the manual bidding strategy does not always spend their daily budget. Which of the following automated bidding strategies will help get the most out of the budget for this campaign? - ANS Maximize Conversions Which of the following should be the first way you optimize your paid media campaigns? - ANS Bidding At what stage in the buyer's journey is demographic targeting most effective? - ANS Awareness Select all that apply. With behavioral targeting, you could reach people who: viewed your pricing page researched a topic related to your industry are located in Australia visited your website - ANS Everything EXCEPT Australia (which is Geographic) Select all that apply. Which of the following is an example of contextual targeting? Search ad for a brand keyword Display ads on a web page Sponsored content on a publication A retargeting ad on Instagram - ANS Display ads on a web page AND sponsored content on a publication Which of the following coffee brand ad copy examples follow the best practices for simplifying language? Our award-winning coffee is recognized by the NCA. Due to the fact that we follow rigorous coffee production standards, our product is superior. You can't beat our prices. Find our coffee in a store near you for somewhere in the area of $10 per bag. Start your day with a cup of award-winning coffee. Your snooze button will thank you. - ANS Start your day with a cup of award-winning coffee. Your snooze button will thank you. Fill in the blank: _____ ads are the most effective for driving leads. - ANS Content Ads You should you create a custom landing page for your digital ads to: - ANS align your ad creative and landing page copy remove navigation and distractions from your landing page have a consistent CTA