C201 WGU Pre-Assessment Exam/58
Questions & Answers
Evaluating Results - -Part of the organizing process that aids in effective and
efficient progress toward planned goals and often results in changes within
the organization.
-Increased decision making authority given to employees - -The result of a
company increasing the delegation of authority and span of control.
-Human Interaction and Structure - -Which two key elements does an
effective organization include?
-It establishes a direct flow of authority. - -Why a line organizational
structure functions most effectively in a crisis situation.
-Departmentalization - -A company might divide itself into smaller groups
that best match the types of customers it serves. What is this an example of?
-Achievement of company goals - -Which primary driver does management
use for an organization's structure?
-Departmentalization - -Which step in the organizing process results in
management grouping work activities into units within the organization?
-Product - -Competitive advantage that focuses on out performing
competitors.
-every day low pricing - -long-term discount pricing, designed to achieve
profitability through high sales volume
-Pull Promotional Strategy - -Best used when demand for the product is
driven by the end user.
-affinity program - -Often used to build effective relationship marketing
campaigns.
-personal selling - -Promotional mix that has the advantage of messaging
that can be tailored for each customer, but the disadvantage of a high cost
per customer.
-The three factors that should be addressed in a successful marketing plan. -
-Target Market, Sales revenue goals, Plan implementation timeline.
, -Three characteristics that are measured in demographic segments. - -Race
and ethnicity, Income, Household size
-Three ways that business-buying behavior differs from consumer-buying
behavior. - -A group or committee often makes decisions.
Purchasers often invite selected providers to bid on a purchase.
Buyers face organizational influences that affect their own preferences.
-Three factors that suggest a product should be marketed as a specialty
product. - -Priced High, Purchased infrequently, Available from a small
number of retail outlets
-Two types of products that a marketing strategy would rely on advertising
more than personal selling. - -Accessories to primary products
Consumable supplies
-Three product life cycle extension strategies. - -Adding new users
Increasing frequency of use
Finding new uses for the product
-Three qualities of strong brand equity. - -Awareness, Loyalty, Favorable
images
-brand preference - -The stage of brand loyalty in which consumers prefer
to purchase a certain brand but will accept substitutes if the brand is not
available
-Direct Shipment - -items are shipped directly from suppliers to retail
stores, enhanced by the shipping and tracking of a global package delivery
service.
-Three key responsibilities of operations managers. - -Planning the overall
production process
Determining the best layout for the firm's facilities
Implementing the production plan
-Two characteristics of a Just-In-Time system. - -Production using JIT reduces
a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in
operations activities.
-ISO 9000 standards address this aspect of operations management. - -
Establishment of effective quality systems.
-Manufacturing model that uses technology to produce small runs of
customized products cost effectively. - -Flexible
Questions & Answers
Evaluating Results - -Part of the organizing process that aids in effective and
efficient progress toward planned goals and often results in changes within
the organization.
-Increased decision making authority given to employees - -The result of a
company increasing the delegation of authority and span of control.
-Human Interaction and Structure - -Which two key elements does an
effective organization include?
-It establishes a direct flow of authority. - -Why a line organizational
structure functions most effectively in a crisis situation.
-Departmentalization - -A company might divide itself into smaller groups
that best match the types of customers it serves. What is this an example of?
-Achievement of company goals - -Which primary driver does management
use for an organization's structure?
-Departmentalization - -Which step in the organizing process results in
management grouping work activities into units within the organization?
-Product - -Competitive advantage that focuses on out performing
competitors.
-every day low pricing - -long-term discount pricing, designed to achieve
profitability through high sales volume
-Pull Promotional Strategy - -Best used when demand for the product is
driven by the end user.
-affinity program - -Often used to build effective relationship marketing
campaigns.
-personal selling - -Promotional mix that has the advantage of messaging
that can be tailored for each customer, but the disadvantage of a high cost
per customer.
-The three factors that should be addressed in a successful marketing plan. -
-Target Market, Sales revenue goals, Plan implementation timeline.
, -Three characteristics that are measured in demographic segments. - -Race
and ethnicity, Income, Household size
-Three ways that business-buying behavior differs from consumer-buying
behavior. - -A group or committee often makes decisions.
Purchasers often invite selected providers to bid on a purchase.
Buyers face organizational influences that affect their own preferences.
-Three factors that suggest a product should be marketed as a specialty
product. - -Priced High, Purchased infrequently, Available from a small
number of retail outlets
-Two types of products that a marketing strategy would rely on advertising
more than personal selling. - -Accessories to primary products
Consumable supplies
-Three product life cycle extension strategies. - -Adding new users
Increasing frequency of use
Finding new uses for the product
-Three qualities of strong brand equity. - -Awareness, Loyalty, Favorable
images
-brand preference - -The stage of brand loyalty in which consumers prefer
to purchase a certain brand but will accept substitutes if the brand is not
available
-Direct Shipment - -items are shipped directly from suppliers to retail
stores, enhanced by the shipping and tracking of a global package delivery
service.
-Three key responsibilities of operations managers. - -Planning the overall
production process
Determining the best layout for the firm's facilities
Implementing the production plan
-Two characteristics of a Just-In-Time system. - -Production using JIT reduces
a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in
operations activities.
-ISO 9000 standards address this aspect of operations management. - -
Establishment of effective quality systems.
-Manufacturing model that uses technology to produce small runs of
customized products cost effectively. - -Flexible
