C201 Business Acumen – 181
Questions and Answers
Which part of the organizing process aids in effective and efficient progress
toward planned goals and often results in changes within the organization? -
-Evaluating results
-What is the result of a company increasing the delegation of authority and
the span of control? - -Increased number of direct reports per manager
-Which two key elements does an effective organization include? - -Human
interaction, structure
-Why does a line organizational structure function most effectively in a crisis
situation? - -It established a direct flow of authority
-Number the seven steps in the recruiting and interviewing process from
first to last. - -1) Define job requirements, 2) Contact and visit colleges for
applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5)
Conduct candidate interviews, 6) Follow up interviews, 7) Hiring
determination
-Which primary driver does management use for an organization's
structure? - -Achievement of company goals
-Which step in the organizing process results in management group work
activities into units within the organization? - -Departmentalization
-A high tech startup company is launching a marketing campaign for its new
social media portal by highlighting how the portal exceeds the connectivity
and collaboration capabilities of all other social media sits. Which type of
competitive advantage is this company leveraging? - -Customer loyalty
-Which marketing strategy is devoted to maintaining continuous bottom line
prices than relying on short term price cutting tactics such as cents off
coupons, rebates, and special sales? - -Everyday low pricing
-When would a pull promotional strategy enhance a competitive advantage
to market a product better than a push strategy? - -When demand for the
product is driven by the end user
-Which marketing tool is essential to building an effective relationship
marketing campaign? - -An affinity program
, -Which element of the promotional mix has the advantage of messaging
that can be tailored for each customer, but the disadvantage of a high cost
per contact? - -Personal Selling
-What three factors should be addressed in a successful marketing plan?
Choose 3 answers. - -Target Market, Sales revenue goals, Plan
implementation timeline (not on list, marketing budget)
-Which three characteristics are measured in demographic segmentation?
Choose 3 answers - -Race and ethnicity, Income, Household size
-In which three ways does business-buying behavior differ from consumer-
buying behavior? Choose 3 answers - -Buyers face organizational influences
in addition to their own preferences, purchasers often invite selected
providers to bid on a purchase, a group or committee often makes decisions
-Which three conditions, in a global selling environment, should a small
company leverage to create a competitive advantage? Choose 3 answers - -
cultural homogeneity, mobility of labor, local labor costs
-With which two types of products does a marketing strategy rely on
advertising more than personal selling? Choose 2 answers. - -Consumable
supplies, accessories to primary products
-After years of marketing a body lotion, a cosmetics company begins
promoting the lotion as an the lotion as an insect repellent as well. In which
three product life cycle extension strategies did this company engage?
Choose 3 answers - -Adding new users, finding new uses for the product,
increasing frequency of use.
-What are three ways that an effective brand name can influence consumer
product recognition? Choose 3 answers - -It conveys an image, it depicts
trademark protection, it reflects brand equity.
-A customer has purchased a product twice and intends to do so again.
Which stage of brand loyalty is this customer in? - -Brand preference
-Which manufacturer distribution model is enhanced by the shipping and
tracking capabilities of a global package delivery service? - -retail
-Which three tasks are key responsibilities of operations managers? Choose
3 answers - -Planning the overall production process, implementing the
production plan, determine the best layout for the firm's facilities.
Questions and Answers
Which part of the organizing process aids in effective and efficient progress
toward planned goals and often results in changes within the organization? -
-Evaluating results
-What is the result of a company increasing the delegation of authority and
the span of control? - -Increased number of direct reports per manager
-Which two key elements does an effective organization include? - -Human
interaction, structure
-Why does a line organizational structure function most effectively in a crisis
situation? - -It established a direct flow of authority
-Number the seven steps in the recruiting and interviewing process from
first to last. - -1) Define job requirements, 2) Contact and visit colleges for
applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5)
Conduct candidate interviews, 6) Follow up interviews, 7) Hiring
determination
-Which primary driver does management use for an organization's
structure? - -Achievement of company goals
-Which step in the organizing process results in management group work
activities into units within the organization? - -Departmentalization
-A high tech startup company is launching a marketing campaign for its new
social media portal by highlighting how the portal exceeds the connectivity
and collaboration capabilities of all other social media sits. Which type of
competitive advantage is this company leveraging? - -Customer loyalty
-Which marketing strategy is devoted to maintaining continuous bottom line
prices than relying on short term price cutting tactics such as cents off
coupons, rebates, and special sales? - -Everyday low pricing
-When would a pull promotional strategy enhance a competitive advantage
to market a product better than a push strategy? - -When demand for the
product is driven by the end user
-Which marketing tool is essential to building an effective relationship
marketing campaign? - -An affinity program
, -Which element of the promotional mix has the advantage of messaging
that can be tailored for each customer, but the disadvantage of a high cost
per contact? - -Personal Selling
-What three factors should be addressed in a successful marketing plan?
Choose 3 answers. - -Target Market, Sales revenue goals, Plan
implementation timeline (not on list, marketing budget)
-Which three characteristics are measured in demographic segmentation?
Choose 3 answers - -Race and ethnicity, Income, Household size
-In which three ways does business-buying behavior differ from consumer-
buying behavior? Choose 3 answers - -Buyers face organizational influences
in addition to their own preferences, purchasers often invite selected
providers to bid on a purchase, a group or committee often makes decisions
-Which three conditions, in a global selling environment, should a small
company leverage to create a competitive advantage? Choose 3 answers - -
cultural homogeneity, mobility of labor, local labor costs
-With which two types of products does a marketing strategy rely on
advertising more than personal selling? Choose 2 answers. - -Consumable
supplies, accessories to primary products
-After years of marketing a body lotion, a cosmetics company begins
promoting the lotion as an the lotion as an insect repellent as well. In which
three product life cycle extension strategies did this company engage?
Choose 3 answers - -Adding new users, finding new uses for the product,
increasing frequency of use.
-What are three ways that an effective brand name can influence consumer
product recognition? Choose 3 answers - -It conveys an image, it depicts
trademark protection, it reflects brand equity.
-A customer has purchased a product twice and intends to do so again.
Which stage of brand loyalty is this customer in? - -Brand preference
-Which manufacturer distribution model is enhanced by the shipping and
tracking capabilities of a global package delivery service? - -retail
-Which three tasks are key responsibilities of operations managers? Choose
3 answers - -Planning the overall production process, implementing the
production plan, determine the best layout for the firm's facilities.
