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MARK 3000 - UGA Grantham Final Exam (Covers Promotion and Price. Chapters 17, 18, 19, & 14) Questions & Answers| Already graded
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Integrated Marketing Communications - Correct ️️ Represents the promotion dimension of the four p's. Encompasses a variety of communication disciplines; general advertisement, personal selling, sales promotion, public relations, direct marketing, and electronic media; in combination to provide clarity, consistency, and maximum communicative impact Awareness Interest Desire
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